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好邮票
案例简介：M & C Saatchi Abel 与 RocketSeed 合作创建了一个新的倡议，名为 “邮票为善”。该活动允许人们在发送的每封电子邮件中加入一个虚拟邮票，与特定的慈善机构相关联。 慈善邮票由十张虚拟邮票组成 (订户发送的每封电子邮件中都嵌入了少量艺术品)，与十个不同的慈善机构相关联。为了参与进来，订阅者访问好网站的邮票，选择一个原因，支付嵌入电子邮件中的邮票，然后收益直接流向选择的慈善机构。 由于各种原因，每天全世界发送数十亿封电子邮件 -- 分享信息，召开会议, 发送个人信息 -- 所以这个新的倡议允许人们通过每封电子邮件传播对某个慈善机构的认识。 目前，邮票只提供给公司，每次订阅时间为一年。然而，正在计划在不久的将来将这一范围扩大到个人。用户可以选择的慈善机构有: 避风港夜间收容所、苹果一天基金会、世界自然基金会、人类栖息地 SA 、扫盲项目、向日葵基金、实现梦想, 科特兰兹，学会赚钱，动物反虐待联盟。 M & C 萨奇 · 阿贝尔执行创意总监戈登 · 雷 (Gordon Ray) 表示: “如今，人们正在寻找简单的方法来表明他们关心问题。邮票好使这一点。通过在发送的每封电子邮件中嵌入一枚好邮票，你的公司表明他们关心并在世界上产生了有意义的影响, 并鼓励其他企业也这样做。”
好邮票
案例简介：M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific charity, in every email they send. Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber sends), linked to ten different charities. To get involved, the subscriber visits the Stamps for Good website, picks a cause, pays for the stamp that will be embedded in the emails and then the proceeds go straight to the chosen charity. Billions of emails are sent around the world every day for various reasons – to share information, set up a meeting, send a personal message – so this new initiative allows people to spread awareness of a certain charity with each email. At present, Stamps for Good is available to companies only, with each subscription lasting a year. However, there are plans afoot to extend this to individuals in the near future. The charities that users can choose from are: The Haven Night Shelter, Apple-a-Day Foundation, WWF, Habitat for Humanity SA, Project Literacy, The Sunflower Fund, Reach for a Dream, Cotlands, Learn to Earn, and the Animal Anti-Cruelty League. Gordon Ray, Executive Creative Director at M&C Saatchi Abel, said: “People these days are looking for simple ways to show they care about issues. Stamps For Good enables this. By having one of the Stamps for Good stamps embedded in every email sent, your company is showing that they care and are making a meaningful difference in the world, and encourages others businesses to do the same.”
Stamps for good
案例简介：M & C Saatchi Abel 与 RocketSeed 合作创建了一个新的倡议，名为 “邮票为善”。该活动允许人们在发送的每封电子邮件中加入一个虚拟邮票，与特定的慈善机构相关联。 慈善邮票由十张虚拟邮票组成 (订户发送的每封电子邮件中都嵌入了少量艺术品)，与十个不同的慈善机构相关联。为了参与进来，订阅者访问好网站的邮票，选择一个原因，支付嵌入电子邮件中的邮票，然后收益直接流向选择的慈善机构。 由于各种原因，每天全世界发送数十亿封电子邮件 -- 分享信息，召开会议, 发送个人信息 -- 所以这个新的倡议允许人们通过每封电子邮件传播对某个慈善机构的认识。 目前，邮票只提供给公司，每次订阅时间为一年。然而，正在计划在不久的将来将这一范围扩大到个人。用户可以选择的慈善机构有: 避风港夜间收容所、苹果一天基金会、世界自然基金会、人类栖息地 SA 、扫盲项目、向日葵基金、实现梦想, 科特兰兹，学会赚钱，动物反虐待联盟。 M & C 萨奇 · 阿贝尔执行创意总监戈登 · 雷 (Gordon Ray) 表示: “如今，人们正在寻找简单的方法来表明他们关心问题。邮票好使这一点。通过在发送的每封电子邮件中嵌入一枚好邮票，你的公司表明他们关心并在世界上产生了有意义的影响, 并鼓励其他企业也这样做。”
Stamps for good
案例简介：M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific charity, in every email they send. Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber sends), linked to ten different charities. To get involved, the subscriber visits the Stamps for Good website, picks a cause, pays for the stamp that will be embedded in the emails and then the proceeds go straight to the chosen charity. Billions of emails are sent around the world every day for various reasons – to share information, set up a meeting, send a personal message – so this new initiative allows people to spread awareness of a certain charity with each email. At present, Stamps for Good is available to companies only, with each subscription lasting a year. However, there are plans afoot to extend this to individuals in the near future. The charities that users can choose from are: The Haven Night Shelter, Apple-a-Day Foundation, WWF, Habitat for Humanity SA, Project Literacy, The Sunflower Fund, Reach for a Dream, Cotlands, Learn to Earn, and the Animal Anti-Cruelty League. Gordon Ray, Executive Creative Director at M&C Saatchi Abel, said: “People these days are looking for simple ways to show they care about issues. Stamps For Good enables this. By having one of the Stamps for Good stamps embedded in every email sent, your company is showing that they care and are making a meaningful difference in the world, and encourages others businesses to do the same.”
好邮票
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Stamps for good
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基本信息
- 广告战役： #Stamp for good#
- 广告品牌： Rocket seed
- 发布日期： 2015-12-01
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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