London advertising agency The Corner has launched a new animated Christmas campaign for Toys R Us, the agency’s first project for the retailer since winning the pitch earlier in the year.The Corner captured the anticipation of Christmas by producing a Pixar-esque, festive and story-led concept. In a Christmas twist, viewers don’t follow the usual point of view of a family arriving at Toys R Us via car but rather Santa arriving on his sleigh, where Geoffrey the Giraffe saves the day in the most unexpected way.Viewers can still expect the traditional hallmarks associated with Toys R Us advertising, such as the iconic sing-along 'Magical Place'.Credits• Agency Creative Director: Tom Ewart• Copywriter: Matt Lancod & Rob Amstell• Art Director: Matt Lancod & Rob Amstell• Planning Director: Neil Hourston• Business Director: Daisy Corbett• Agency Producer: Megan Sutton• Media Company: Mountain equipment co-op • Production Company: AKAMA• Audio post-production: Music composition - Wake the Town; Sound mix - 750