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地雷贴纸
案例简介：地雷每年仍然夺去成千上万的无辜受害者，其中包括许多扮演儿童的人。这就是我们想以一种非常出色的方式向那些走过法兰克福联合国儿童基金会信息亭的人展示的东西，以便为联合国儿童基金会的反地雷项目收集捐款。联合国儿童基金会的摊位旁边放着一个特殊的桌子足球。乍一看，它看起来不可疑，并邀请人们免费游戏。但是一旦人们开始比赛，他们就意识到有些不对劲: 大多数球员错过了一条腿，有些人甚至错过了两条腿。
地雷贴纸
案例简介：Landmines still claim thousands of innocent victims each year, among them many playing children. Thats what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt in order to collect donations for the anti-landmines projects of UNICEF.A special table soccer was placed next to the UNICEF booth. At first glance, it looked unsuspicious and invited people for a free game. But as soon as people started to play, they realised that something was wrong: Most players missed one leg, some even two.
Landmine stickers
案例简介：地雷每年仍然夺去成千上万的无辜受害者，其中包括许多扮演儿童的人。这就是我们想以一种非常出色的方式向那些走过法兰克福联合国儿童基金会信息亭的人展示的东西，以便为联合国儿童基金会的反地雷项目收集捐款。联合国儿童基金会的摊位旁边放着一个特殊的桌子足球。乍一看，它看起来不可疑，并邀请人们免费游戏。但是一旦人们开始比赛，他们就意识到有些不对劲: 大多数球员错过了一条腿，有些人甚至错过了两条腿。
Landmine stickers
案例简介：Landmines still claim thousands of innocent victims each year, among them many playing children. Thats what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt in order to collect donations for the anti-landmines projects of UNICEF.A special table soccer was placed next to the UNICEF booth. At first glance, it looked unsuspicious and invited people for a free game. But as soon as people started to play, they realised that something was wrong: Most players missed one leg, some even two.
地雷贴纸
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Landmine stickers
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基本信息
- 广告战役： #Anti-Landmines -73811#
- 广告品牌： 联合国儿童基金会
- 发布日期： 2008-04-01
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
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