Abarth has released a special edition 'Scorpion Skin' created with paint from released scorpion skins that glow under UV light. The paint has a 'scorpion touch', and is enriched with the luminous characteristics of a scorpion skin. So now, just like a real scorpion, the car’s body lights up in the dark.The scorpion symbolizes the car brand because of similarities with its known properties; small, fast and powerful. Less known is that a scorpion, on average 16 times in its life, sheds its skin which glows during the night. This unique trait inspired contemporary artist Pablo Lücker to design this 'one-off' car skin.Lücker created a special illustration in his outspoken and urban style. All shaped in two broad stripes which refer to Abarth’s racing heritage. The illustration consists of elements which show the rich history of Abarth and, at least as special, lights up in the dark.Scorpion venom is used to produce cancer medication, and fittingly, Abarth will sell the special Scorpion Skin during an exclusive auction in October 2018 and donate all profits to the KWF Cancer Society.CreditsCREDITSClient: Abarth / Fiat Chrysler Automobiles (FCA)Campaign: Scorpion Skin EditionAgency: Publicis One, Amsterdam (Leo Burnett, MSL, Starcom)Creative Directors: Mischa Schreuder, Ramon StalenhoefCopywriter: Daniel AshkolArt Director: Jonathan van LoonDesigner/photographer: Dave FransenProducer: Joost SteinhoffDirector: Jonathan Bleeker, Bart BreugemProduction: newbreed.amsterdamEdit: Jonathan Bleeker, Bart BreugemD.O.P.: Jonathan WeylandSound Design: Bertus Pelser at Amp.AmsterdamPost production: Lamine Ndiaye, Tim SmitAccount Director: Vanessa Snoeij, Alice Brevoord