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德国纪念碑保护基金会: 乞讨雕塑
案例简介：
德国纪念碑保护基金会: 乞讨雕塑
案例简介：
German Foundation for Monument Protection: Begging sculptures
案例简介：
German Foundation for Monument Protection: Begging sculptures
案例简介：
德国纪念碑保护基金会: 乞讨雕塑
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German Foundation for Monument Protection: Begging sculptures
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基本信息
- 广告品牌： German Foundation for Monument Protection
- 发布日期： 2008-01
- 行业领域： NGO , 公共事业
- 媒体类别： 图文
- 广告语言： 德语
- 媒介平台： 网络
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案例详情
My cathedral needs your help. Brief: Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money. Solution: We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations. Results: Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.
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