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乞讨雕塑
案例简介：简介: 德国的历史遗迹只能以高昂的代价免于年久失修。为此，德国纪念碑保护基金会迫切需要捐款。挑战: 首先，人们需要意识到这一点，然后当然，他们应该捐钱。 解决方案: 我们让那些直接遭受历史遗迹年久失修的人捐赠: 那些雕塑是各自历史建筑不可分割的一部分。复制品是由原始雕塑制成的。这些雕塑被放置在地铁站和行人地下通道，乞求 “他们的” 历史遗迹。最好是在他们正在收集捐款的历史建筑的直接附近。 结果: 在整个宣传过程中，德国纪念碑保护基金会的捐款增加了 40%。
乞讨雕塑
案例简介：Brief: Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money. Solution: We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations. Results: Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.
Begging sculptures
案例简介：简介: 德国的历史遗迹只能以高昂的代价免于年久失修。为此，德国纪念碑保护基金会迫切需要捐款。挑战: 首先，人们需要意识到这一点，然后当然，他们应该捐钱。 解决方案: 我们让那些直接遭受历史遗迹年久失修的人捐赠: 那些雕塑是各自历史建筑不可分割的一部分。复制品是由原始雕塑制成的。这些雕塑被放置在地铁站和行人地下通道，乞求 “他们的” 历史遗迹。最好是在他们正在收集捐款的历史建筑的直接附近。 结果: 在整个宣传过程中，德国纪念碑保护基金会的捐款增加了 40%。
Begging sculptures
案例简介：Brief: Germany's historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money. Solution: We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations. Results: Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.
乞讨雕塑
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Begging sculptures
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基本信息
- 广告品牌： German Foundation for Monument Protection
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- The Art Directors Club Annual Awards 2009 金奖（Environmental Design: Environment (retail, Restaurant, Office, Outdoor, Vehicle)）
- Cannes Lions 2008 铜奖（Charities, Public Health & Safety & Public Awareness Messages）
- Eurobest-TheEuropeanAdvertisingFestival 2008 金奖（Environmental Design）
- MeribelAdFestival-CentralEuropeCristalAwards 2008 Cristal（Charity / Public Interest / NGO）
- The Cresta Awards 2008 优胜奖（Ambient Media）
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