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Play-Doh: 巴黎DDB的新兴物种
案例简介:
Play-Doh: 巴黎DDB的新兴物种
案例简介:
Play-Doh: Emerging Species by DDB Paris
案例简介:
Play-Doh: Emerging Species by DDB Paris
案例简介:
Play-Doh: 巴黎DDB的新兴物种
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Play-Doh: Emerging Species by DDB Paris
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The Gallery of Emerging Species is aimed to parents as to their children. Kids can enjoy the shapes, colours and sometimes names and stories of these rather curious animals, whereas adults can enjoy the many jokes and references distilled by the - not so - serious voice-over.The Emerging Species campaign is a way to underline the amazing power of creation that modelling clay offers. But most importantly, to promote the idea that children can do a lot with a bit of imagination. Even changing the fate of our planet, where species do not emerge, but sadly become extinct. Because the Future is - literally - in their hands.CreditsExecutive creative director : Alexander KalchevCopywriter : Jean-François Bouchet Art director: Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey,Clay modelers : Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard, Marion DervauxAgency supervisor : Vincent Léorat, Camille Passot, Marie TricocheDigital developpement : Merci MichelProduction: EddyDirector: Emmanuel Courteau, Uri LotanAnimation Studio: Brunch StudioProducer : Mélanie ParisiModeling: Ugo Froment, Valentin SamuelSurfacing: Ugo Froment, Jordan LorcetRig : Sylvain Bonnet - Maxime GrangerAnimation: Alice Dumoutier Lighting/compositing : Mathieu MaurelSound studio : Studio 5 (Cédric Boit, Clément Reynaud, Alexandre Vicart, Marine Crémer)Music : Alexandre Vicart
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