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百万玩具
案例简介：学分
百万玩具
案例简介：Credits
Million Toys
案例简介：学分
Million Toys
案例简介：Credits
百万玩具
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Million Toys
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基本信息
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创作者
案例详情
This campaign focuses on the diversity of Play-Doh toys out there. After all, the modelling compound can be shaped into whatever a child -- or even adult -- would like it to be. In this case, the Play-Doh Toys campaign challenges people to make a school bus, tank or submarine. These vehicles correlate with the specific colors chosen as well. Conceived and executed by DDB, an ad agency based in Medellín, Colombia, the Play-Doh Toys campaign was art directed by Michael Villafañe and Jonathan Ramirez with creative direction by Daniel Calle and Marco Antonio Muñoz. It focuses on the idea of possibilities as well as the lack of need for other traditional playthings. Consumers will appreciate the versatility of such a product as well as the simple campaign that promotes this trait.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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