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国际汽联基金会和AA慈善信托基金: M & C Saatchi的圣诞节回家
案例简介:
国际汽联基金会和AA慈善信托基金: M & C Saatchi的圣诞节回家
案例简介:
FIA Foundation and AA Charitable Trust: Make it Home for Christmas by M&C Saatchi
案例简介:
FIA Foundation and AA Charitable Trust: Make it Home for Christmas by M&C Saatchi
案例简介:
国际汽联基金会和AA慈善信托基金: M & C Saatchi的圣诞节回家
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FIA Foundation and AA Charitable Trust: Make it Home for Christmas by M&C Saatchi
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M&C Saatchi and Mad Ruffian today launch the FIA Foundation and AA Charitable Trust’s Christmas campaign, ‘Make it Home for Christmas’, an online and social campaign which aims to highlight the fatal dangers of texting and driving.The film can be viewed on Vimeo and YouTube to be shared on social media with the hashtag #home4christmas and focuses on the risk of texting and driving, featuring Bing Crosby’s 1943 hit 'I’ll be Home for Christmas'.Saul Billingsley, FIA Foundation Executive Director, said: "Every day around the world 3,500 people don’t make it home to their families, because they’ve been killed in a car crash. Increasingly, driver distraction is a factor. So, the FIA Foundation is pleased to support this hard-hitting, life-saving, message. Make it home this Christmas, don’t text and drive."CreditsCreative Director: Matt Collier & Wayne RobinsonAgency: M&C SaatchiProduction Company: Mad RuffianDirector: Mad Ruffian / Christopher Watson-Wood and Amanda JonesPost Production: Ruffian PostHead of VFX: Christopher Watson-WoodPost Production Producer: Amanda JonesLead CG Artist (Houdini): Toby Williams-EllisDirector of Photography: James MedcraftCast: Darcey Brown, Rob Mitchell-JamesCasting: Plaster Cast LondonMusic Clearance: Gillian Miller @ Music Business AffairsSong: I’ll be Home for ChristmasArtist: Bing CrosbyPublishing: Universal Music Enterprises
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