Powerful Cattleman|短视频|广告营销案例【ADGuider广告指南】

强大的牧场主

案例简介：Wild (儿童) 通过获奖的强效酸奶运动展示肌肉纽约邮政大楼在 USH Idea 颁奖典礼上横扫 FIAP 奖并获得最佳表演强大的酸奶有多强大？如果由 Wild (儿童) 编辑和后期制作的三个前卫点是任何迹象，足够强壮，可以发动汽车、点燃火或赢得乒乓球比赛。编辑 Diego Panich 与 Vidal 合作伙伴合作，继续了多年的创意合作伙伴关系，为各种知名品牌带来了难忘的作品。 Panich 使用了一连串的快速剪辑、反应镜头和超凡的声音效果来构建一个厚颜无耻的卡通世界，里面有坚硬的身体和俗气的笑容。Panich 指出: “我们的目标是使用声音设计来创造有趣、引人注目的场景，观众会想一遍又一遍地观看。”。“我们想夸大滑稽，声音在其中发挥了巨大的作用，作为一种对话，尽可能有意识地向观众传达和强化卡通化的疯狂。这个想法是为了建立一个舞蹈编排，增强故事的幽默。" 在乒乓球中，狂野 (儿童) 在球周围创造了一种打击的节奏，就像一个脾气暴躁的书呆子用一个未知的目标来回击打球一样, 他最终被发现是一个肌肉发达的对手，除了他的腹肌什么都没有。声音设计也是伐木工人流动不可或缺的一部分，在这种流动中，重复的噪音定义了一个迷失的女孩越来越焦虑，直到一个种马从树林里出来, 用火柴轻弹他的肚子点燃她的营火。牛仔将声音和编辑的整合更进一步, 当一个潇洒的牛仔从腹肌上穿过跳线，重新启动一名女子失速的卡车时，他将沙漠景观提升到屋顶城市舞蹈俱乐部的水平。 Wild (儿童) 发挥其在时间和实验方面的创造性优势，为每个地点构建完美的喜剧叙事。Panich 与 Vidal Partnership CD Gustavo Lauria 密切合作，以获得尽可能好的人才削减，并确保这部喜剧符合该机构的初衷。Wild (child) 团队随后将这些镜头组装成许多测试点，从细微到顶部, 尽可能长时间地推迟戏剧性的转折点，以找到悬念和喜剧时机的完美交集。 “Vidal 知道他们有一个新的想法和丰富的精彩镜头，他们与我们接触的原因与他们之前多次接触的原因相同 -- 以帮助提升创造力, “注意野生 (儿童) EP 艾米 · 拉扎勒斯。“迭戈是一个不知疲倦的工人，只是不断尝试每个地方的不同版本，直到每个版本都在我们创造的这个古怪、疯狂的世界范围内完美工作。当人们一遍又一遍地要求我们播放这些最终版本时，我们知道他已经成功了。" 新的活动已经赢得了许多行业的喝彩 -- 包括 2013 USH Idea 奖的最佳表演。该活动还包揽了 2013 届 FIAP 奖，“强大的乒乓球运动员” 获得金牌，“强大的牧场主” 和整个活动都获得银牌。

强大的牧场主

案例简介：Wild(child) Flexes its Muscles with Award-Winning Campaign for Powerful Yogurt NYC Post House Sweeps FIAP Awards and Garners Best of Show at USH Idea Awards Just how powerful is Powerful Yogurt? If a trio of edgy spots edited and post-produced by Wild(child) is any indication, strong enough to start a car, light a fire, or win a ping-pong match. Editor Diego Panich teamed up with the The Vidal Partnership on the campaign, continuing a years-long creative partnership that has yielded memorable work for various high-profile brands. Panich used a barrage of quick cuts, reaction shots, and over-the-top sound effects to frame the spots in a cheeky, cartoonish world of hard bodies and cheesy grins. “Our goal was to use sound design to create funny, compelling spots that viewers would want to watch over and over,” Panich notes. “We wanted to exaggerate the funny, and the sound played a huge role in that, acting as a kind of dialogue to communicate and reinforce the cartoonish craziness as deliberately as possible to the audience. The idea was to build a choreography that enhances the story’s humor.” In Ping Pong, Wild(child) created a percussive rhythm around the ball as a frumpy nerd slugs it back and forth with an unknown target, who is finally revealed to be a muscle-bound opponent deflecting the ball with nothing but his abs. Sound design was also integral to the flow of Lumberman, in which repetitious noise defines a lost girl’s growing angst until a stud tramps out of the woods, lighting her camp fire with a flick of a match across his stomach. Cowboy takes the integration of sound and edit a step further, amping a desert landscape to the level of a roof-raising urban dance club when a dashing cowboy runs jumper cables from his abs to restart a damsel’s stalled truck. Wild(child) played up its creative strengths of timing and experimentation to build the perfect comedic narrative for each spot. Panich worked closely with The Vidal Partnership CD Gustavo Lauria to get the best possible talent cuts and to ensure that the comedy was true to the agency’s original intent. The Wild(child) team then assembled this footage into a number of test spots, ranging from subtle to over the top, postponing the dramatic turning point for as long as possible to find the perfect intersection of suspense and comedic timing. “Vidal knew they had a fresh idea and an abundance of great footage, and they approached us for the same reason they have so many times before – to help elevate the creative,” noted Wild(child) EP Amy Lazarus. “Diego is a tireless worker and just kept trying different versions of each spot until each worked perfectly within the confines of this quirky, crazy world we had created. When people kept asking us to play these final versions over and over again, we knew he’d nailed it.” The new campaign has already won numerous industry plaudits – including Best of Show at the 2013 USH Idea Awards. The campaign also swept the 2013 FIAP Awards, with “Powerful Ping-Pong Man” winning Gold, and “Powerful Cattleman” and the overall campaign both receiving Silvers.