Krow has created a new Christmas campaign for sofa retailer DFS. Using the iconic, hand-crafted Aardman characters that first broke with DFS’s Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed to arrive before Christmas.The campaign runs across TV, press and digital, including online video and social, with the 30-second spot running for five weeks across all major TV channels.The film, entitled ‘Joy of Home’, follows real DFS employees Dom and Will as they deliver sofas and joy to customers’ homes.Having diligently handed a variety of new sofas to a selection of delighted customers, all preparing to celebrate Christmas, Dom looks longingly out of his van’s window. His family are overjoyed to see him, having been waiting on the sofa for him to return, when he finally lets himself into his own home. There is an emphasis on the idea of being at home for Christmas and the film ends as Dom, his wife, Stephanie, and son Noah all enjoy a happy moment on their own DFS sofa.The campaign is the seventh for DFS featuring Aardman designed characters, which are based on real employees of the sofa company.Media planning and buying was handled by Mediacom.CreditsExecutive Creative Director: Nick HastingsCreative Directors: Darryl George and Jon MitchellPlanning Director: Aileen RossBusiness Director: Blake ArmstrongAccount Director: Felicity PellyAccount Manager: Camilla Renny-Smith and Jo McClatcheyAgency Producer: Emma Rookledge and Romilly EndacottFilm Production: Aardman AnimationsDirector: Steve Harding-HillProducer: Nick MillerCinematography: Jeremy HoggArt department: Matt SandersProd Co-Ordinator: Hannah CampbellEditor: Benjamin William Butt and Dan PaskPost Production: Aardman Animations and The MillPost Producer: Tom MantonStoryboard Artist: Rumpus AnimationTelecine colourist: Jon BigginsCharacter Design: Kyrstina LittenSound Design: Evolutions and Jungle