DFS has launched Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency Krow.To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the campaign shows a woman’s hand stroking the luxurious, artisan leather. Abstract images evoking the warmth and richness of the experience are intercut, leaving viewers wanting to climb through the screen to lose themselves in the luxurious comfort offered by Halo Luxe.The campaign is backed by digital out-of-home and press activity, showingimages of Halo Luxe furniture in beautiful and inspiring luxurious living rooms. There are also in-store materials and a radio campaign. Media planning and buying is by Mediacom.‘The Art of Luxury Leather’ is the latest work from krow created to highlight DFS’s credentials as the stockist of quality, stylish, handmade seating. It is the only sofa company to have been awarded a British Standard Kitemark.CreditsCreative Directors Darryl George and Jon MitchellArt Director Jon MitchellCopywriter Darryl GeorgePlanning Director Aileen RossSenior Account Director Felicity PellyAgency Producer Rebecca ForresterDirector/Production Co Yoni Weisberg/Chief ProductionsProducer Nick CrossleyEditor Yoni WeisbergPost Producer/Post House Ben McFarlane/Chief PostColourist Paul WillisVFX Artists Mathur & Marjolaine LebrassuerMusic Composition Max PerrymentSound Design Steve IsaacMedia planning/buying Mediacom