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耐克: 新浪潮
案例简介：Wieden + Kennedy Shanghai在这个很酷的新景点为耐克的著名口号提供了新的亮点。
耐克: 新浪潮
案例简介：Wieden+Kennedy Shanghai offer a new take on Nike's famous slogan in this cool new spot.
Nike: New Wave
案例简介：Wieden + Kennedy Shanghai在这个很酷的新景点为耐克的著名口号提供了新的亮点。
Nike: New Wave
案例简介：Wieden+Kennedy Shanghai offer a new take on Nike's famous slogan in this cool new spot.
耐克: 新浪潮
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Nike: New Wave
暂无简介
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案例详情
"Since 1988, Nike's 'Just Do It' slogan (created by Dan Wieden) has inspired countless people the world over to push themselves to achieve their goals, now it's the next generation's turn to continue the brand's mantra.Created by Wieden+Kennedy Shanghai this motivational spot sees scores of Chinese athletes from various disciplines explaining what 'Just Do It' means to them.Produced by Stink Shanghai and helmed by Martin Krejci, the spot comes on the tail of the Olympic games and beautifully echoes the famous words of the founder of the modern Olympics, Pierre de Coubertin; ""The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well."" "
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