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百威百威: 不为人所知的Budvar自行车
案例简介:
百威百威: 不为人所知的Budvar自行车
案例简介:
Budweiser Budvar: Budvar Bike by Untold Agency
案例简介:
Budweiser Budvar: Budvar Bike by Untold Agency
案例简介:
百威百威: 不为人所知的Budvar自行车
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Budweiser Budvar: Budvar Bike by Untold Agency
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Untold Agency has created the 'next chapter' for Budweiser Budvar’s Czech Stories campaign, which aims to develop the UK's perspective on the Czech Republic with engaging stories about Bohemian culture, food, environment and Budvar’s world-famous beer.The new project, called 'True Bohemians' sees the iconic Czech brewery team up with Andrew Almond, founder of Bolt motorcycles – East London’s custom bike workshop, apparel and art store – to create a bespoke Budvar motorbike for an epic 1000-mile road trip.The name is both a nod to South Bohemia in the Czech Republic – home of Budweiser Budvar – and a salute to that other well-known definition of ‘Bohemian’: original, nonconformist, outside the norm, creative and flying in the face of mediocrity to do things your own way.The first in the series of films introduces Andrew and the Budvar Bike project and follows Andrew’s trip to South Bohemia and the Budvar brewery, where he picks up inspiration for the build. The story of the Budvar Bike’s build and road trip from London to Budweis is told in films and features via Budvar’s story site – czechstories.com – and Budvar and Bolt’s social channels.
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