Lucy and Henry 1|短视频|广告营销案例【ADGuider广告指南】

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露西和亨利 1

案例简介：为了说明波斯特诺德的送货服务，这场运动描绘了情人亨利和露西，他们一直试图用他们爱情的象征超越对方。当亨利从他们在海滩上的一天发送一个卵石时，露西用岩石回应 “你可以从中提取有价值的矿物质”。露西送围巾，亨利送衣服。当她给他一缕头发时，他就把他所有的头发都送来了。当露西发送一系列红色物品时，升级结束，他以 900 公斤的红色肉类回应。她甩了他，并通过波斯特诺德寄回了他所有的礼物。

露西和亨利 1

案例简介：To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord.