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复地 VS 复地
案例简介：为了推出其有史以来最复杂的紧凑型汽车，全新的 2019 福特，起亚与红牛合作，制造了一款定制的非销售漂移汽车福特, 然后雇佣了专业司机和 24 岁的赛车天才 Collete Davis 来驾驶… 生产模型。由大卫 & 歌利亚创建，活动包括三个,由多次获奖导演杰克 · 斯科特执导的 RSA 电影的 30 秒镜头: “Forte vs.Forte” 、 “Chicken” 和 “Smoke Machine”。第一个点 -- “Forte 对 Forte, “今天播出的节目 -- 戴维斯从坡道上发射 2019 起亚福特，跳过漂移车福特 -- 这是戴维斯真正完成的壮举,看不到电线、网或其他特技司机 -- 只是为了展示福特令人印象深刻的 8 英寸触摸屏。另外两个位置，“鸡” 和 “烟机”，将在未来几周内空气。还有一个长形式的视频 -- “一拍奇迹” -- 从戴维斯的角度拍摄，她在赛道上加速，在跳跃一个全新的领域时飞行。七个摄像机从各个角度捕捉到了这个动作 -- 包括内部和外部 -- 整个序列只在一次拍摄中拍摄。除了这些景点，起亚和红牛都将发布一套数字和社交内容来完成这项运动。
复地 VS 复地
案例简介：To launch its most sophisticated compact car ever, the all-new 2019 Forte, Kia partnered with Red Bull to build a custom, not-for-sale drift car Forte, then hired professional driver and 24-year-old racing phenom Collete Davis to drive…the production model.Created by David&Goliath, the campaign includes three, 30-second spots directed by multi-award-winning director Jake Scott of RSA Films: “Forte vs. Forte,” “Chicken” and “Smoke Machine.” The first spot – “Forte vs. Forte,” airing today – shows Davis literally launching the 2019 Kia Forte off a ramp and jumping it over the drift car Forte – a feat that Davis performed for real, with no wires, nets, or other stunt drivers in sight – just to demonstrate the Forte’s impressive 8-inch touch screen. Two additional spots, “Chicken” and “Smoke Machine,” will air in the coming weeks.There’s also a long-form video – “One-Take Wonder” – shot from Davis’ perspective as she speeds down the track and takes flight as she jumps an all-new Forte. Seven cameras captured the action from every angle – both inside and out – and the entire sequence was shot in just one take.In addition to these spots, a suite of digital and social content will be released to round out the campaign, from both Kia and Red Bull.
Forte VS Forte
案例简介：为了推出其有史以来最复杂的紧凑型汽车，全新的 2019 福特，起亚与红牛合作，制造了一款定制的非销售漂移汽车福特, 然后雇佣了专业司机和 24 岁的赛车天才 Collete Davis 来驾驶… 生产模型。由大卫 & 歌利亚创建，活动包括三个,由多次获奖导演杰克 · 斯科特执导的 RSA 电影的 30 秒镜头: “Forte vs.Forte” 、 “Chicken” 和 “Smoke Machine”。第一个点 -- “Forte 对 Forte, “今天播出的节目 -- 戴维斯从坡道上发射 2019 起亚福特，跳过漂移车福特 -- 这是戴维斯真正完成的壮举,看不到电线、网或其他特技司机 -- 只是为了展示福特令人印象深刻的 8 英寸触摸屏。另外两个位置，“鸡” 和 “烟机”，将在未来几周内空气。还有一个长形式的视频 -- “一拍奇迹” -- 从戴维斯的角度拍摄，她在赛道上加速，在跳跃一个全新的领域时飞行。七个摄像机从各个角度捕捉到了这个动作 -- 包括内部和外部 -- 整个序列只在一次拍摄中拍摄。除了这些景点，起亚和红牛都将发布一套数字和社交内容来完成这项运动。
Forte VS Forte
案例简介：To launch its most sophisticated compact car ever, the all-new 2019 Forte, Kia partnered with Red Bull to build a custom, not-for-sale drift car Forte, then hired professional driver and 24-year-old racing phenom Collete Davis to drive…the production model.Created by David&Goliath, the campaign includes three, 30-second spots directed by multi-award-winning director Jake Scott of RSA Films: “Forte vs. Forte,” “Chicken” and “Smoke Machine.” The first spot – “Forte vs. Forte,” airing today – shows Davis literally launching the 2019 Kia Forte off a ramp and jumping it over the drift car Forte – a feat that Davis performed for real, with no wires, nets, or other stunt drivers in sight – just to demonstrate the Forte’s impressive 8-inch touch screen. Two additional spots, “Chicken” and “Smoke Machine,” will air in the coming weeks.There’s also a long-form video – “One-Take Wonder” – shot from Davis’ perspective as she speeds down the track and takes flight as she jumps an all-new Forte. Seven cameras captured the action from every angle – both inside and out – and the entire sequence was shot in just one take.In addition to these spots, a suite of digital and social content will be released to round out the campaign, from both Kia and Red Bull.
复地 VS 复地
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Forte VS Forte
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基本信息
- 广告战役： #Unruled#
- 广告品牌： KIA
- 发布日期： 2018-09-01
- 行业领域： 轿车 , 出行工具 , 汽车/工具
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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