A new integrated campaign by Mr B & Friends for Siniat, one of the UK's largest manufacturers of plasterboard and related products, saw capsules made out of Siniat’s best-selling plasterboard product powered into space by a weather balloon to take on the most extreme conditions.Within the capsules, the names of 75 lead architects and main contractors were written and, once returned to earth, these were sent to each of the targets along with a video featuring captivating footage of the incredible mission.Mr B & Friends teamed up with a company called ‘Sent into Space’ who designed the mission course and worked with Siniat’s technical experts to ensure the design of the capsules protected the delicate camera and electronics on board. The weather balloons were launched from Ferrybridge and collected from their planned landing area in Norwich.CreditsWendy Baker: Commercial Marketing - SiniatRob Lewis: Art Director - Mr B & FriendsJen Neville: Senior Account Manager - Mr B & FriendsTom Brown: Senior Copywriter - Mr B & FriendsLouise Lepic: Creative Artworker & Animator - Mr B & FriendsKate Gorringe: Creative Direction and CopyLiam Smith: PlanningFiona O'Callaghan: Marketing Communications Manager - Siniat