Guinness Taste of Black|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

黑色的吉尼斯味道

案例简介：继我们在韩国的 # TasteOfBlack 发布活动取得成功后，吉尼斯希望将该活动扩展到更多市场，并改变东亚对吉尼斯的看法。我们编辑了我们的原始 TVC，在中国和台湾推出，而在韩国，TVC 得到了全国范围的抽样活动的支持。吉尼斯 “冲浪队” 参观了酒吧和商店，与饮酒者接触，并鼓励他们品尝吉尼斯并赢得奖品。整个夏天，这项活动的目标是 4900 多家分店，并让 100 多名饮酒者尝试吉尼斯。在网上，韩国继续通过与舞蹈团体 One Million 的合作来提高人们对吉尼斯的认识。

黑色的吉尼斯味道

案例简介：Following the success of our #TasteOfBlack launch campaign in South Korea, Guinness wanted to extend the campaign to additional markets and change perceptions of Guinness across East Asia. We edited our original TVC for launch in China and Taiwan, while in South Korea the TVC was supported with a nationwide sampling campaign. Guinness ‘Surge Squads’ visited bars and stores to engage with drinkers and encourage them to sample Guinness and win prizes. The activity ran throughout the summer, targeting over 4900 outlets and getting over 100k drinkers to try Guinness. Online, South Korea continued to drive awareness of Guinness through a partnership with dance group, One Million.