库尔斯淡啤一直以清凉、劲爽的口感著称。这一次，携手 DDB 旗下一众代理商，包括 DDB Chicago、NORD DDB、Adam&EveDDB，品牌推出了一则非常有创意的户外广告，题为《凉爽屋檐 Chillboards》。Coors Light ：Chillboards品牌希望让消费者直观感受到库尔斯淡啤的凉爽。这个被誉为“看不见但能感受到”的户外广告中，品牌在热气腾腾的美国迈阿密选择了房屋社群。原先的黑色屋顶十分聚热，高温之下住在房子里的居民更感炙烤。 采用特制的白色油漆，该 campaign 在房顶刷满有趣文案。油漆可以协助反射掉 85 %的太阳光，降低高达 50 华氏度的屋顶表面温度。于是乎，住在屋檐下的居民，虽然没能眼见这组户外广告，却能清楚感知到它所带来的凉意。系列户外广告文案01This ad chills literally这个广告真的想让你凉快02Ads up temps down广告挂上，温度下降03Refresh your roof焕新你的的房顶04The coolest ads in American全美最酷的广告05Made to Chill为凉爽而造据悉，品牌方还将捐献 5000 加仑（约18927升）白色油漆，用于需要这份凉意的社群。 CREDITSCLIENT: Molson Coors, Coors Light CMO: Michelle St. Jacques GLOBAL VP, MILLER FAMILY OF BRANDS: Marcelo Pascoa MARKETING DIRECTOR: Chris Steele ASSOCIATE MARKETING MANAGER: Alex Vertrees PUBLIC RELATIONS MANAGER: Amber DutraAGENCY CREATIVE AGENCY: DDB Chicago, NORD DDB, Adam&EveDDB, CHIEF CREATIVE OFFICER, DDB WORLDWIDE: Ari Weiss CHIEF CREATIVE OFFICER, DDB CHICAGO: Rodrigo Jatene CHIEF CREATIVE OFFICER, ADAM&EVE DDB: Rick Brim EXECUTIVE CREATIVE DIRECTOR: Colin Selikow ]CREATIVE DIRECTOR, NORD DDB: Simon Higby CREATIVE DIRECTOR, ADAM&EVE DDB: Andre Sallowicz ASSOCIATE CREATIVE DIRECTOR, NORD DDB: Tim Fremmich Andresen ASSOCIATE CREATIVE DIRECTOR, NORD DDB: Anders Kure ART DIRECTOR, ADAM&EVE DDB: Borja Iciz COPYWRITER, ADAM&EVE DDB: Jess West JR. ART DIRECTOR, DDB CHICAGO: Lane Hedler JR. COPYWRITER, DDB CHICAGO: Ken Bates CHIEF EXECUTIVE OFFICER, DDB CHICAGO: Andrea Diquez SVP, GROUP ACCOUNT DIRECTOR: Kiska Howell ACCOUNT DIRECTOR: Julie Crimmins ACCOUNT SUPERVISOR: Dee Dee Morrow ACCOUNT EXECUTIVE: Raneen Onallah CHIEF STRATEGY OFFICER: Milo Chao GROUP STRATEGY DIRECTOR: Baxter Holland HEAD OF PRODUCTION: Matt Blitz GROUP EXECUTIVE PRODUCER, EXPERIENCES: Rock Darlington EXECUTIVE PRODUCER: Adine Becker PRODUCER: Loreta Dilaveri DIRECTOR OF BUSINESS AFFAIRS: Jillian English TALENT MANAGER: Chris Quinn PROJECT MANAGEMENT DIRECTOR: Tabor TheriotPRODUCTION COMPANY: HELO DIRECTOR: Set Free Richardson CO-FOUNDER/PARTNER: Brendan Kiernan CO-FOUNDER/PARTNER: Justin Moore-Lewy CHIEF MARKETING OFFICER/PARTNER: Rupert Samuel EXPERIENTIAL CREATIVE DIRECTOR/PARTNER: Tom Webster EXECUTIVE PRODUCER: Mercedes Allen-Sarria EXPERIENTIAL PRODUCER: Gabrielle Brattole STREET ARTIST: Efren Andaluz III (Andaluz The Artist)DESIGN AGENCY: NORD DDB ID CophEDITORIAL: Whitehouse Post EDITOR: Brian May HEAD OF PRODUCTION: JoJo Scheerer EXECUTIVE PRODUCER: Caitlin Grady SENIOR PRODUCER: Ryan SmithSOUND AUDIO POST: The Works AUDIO MIXER: David AxelbaumMUSIC HOUSE: CEO/CCO: Joel Simon VP/EXECUTIVE PRODUCER:  Jeff Fiorello SENIOR PRODUCER:  Norm Felker SENIOR PRODUCER:  Andrew Manning PRODUCER:  Sharon Cha CO-COMPOSER:  Jason KrebsPOST PRODUCTION COLOR: Carbon HEAD OF PRODUCTION: Tia Perkins CREATIVE DIRECTOR:  Ian Bradley PRODUCER: Adriana Wong COLORIST: Bree Brackett COLOR ASSIST: Zoe Lambert COLOR EP: Laurie Adrianopoli