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达成协议
案例简介:Pact Coffee是独立的特色咖啡烘焙品牌,它邀请伦敦人更有意识地思考他们的日常咖啡来自何处,并在其首个大型广告活动中 “达成协议以修复咖啡行业”。这项由我们自己发起的活动暴露了咖啡行业背后的惨痛事实-即,长期以来,全球咖啡种植者对其生产的咖啡的报酬严重不足,而消费者则受到豆子的影响,这些豆子被烧成酥脆以掩饰其劣质。我们为英国Pact Coffee创建的综合广告,类别为: 非酒精饮料。
达成协议
案例简介:Pact Coffee, the independent speciality coffee roaster brand, is inviting Londoners to think more consciously about where their daily coffee comes and ‘make a Pact to fix the coffee industry’ in its first major ad campaign. The campaign, created by Ourselves, exposes the bitter truth behind the coffee industry - namely that for too long coffee growers globally have been drastically underpaid for the coffee they produce, while consumers have been subject to beans which have been burnt to a crisp to disguise their poor quality. Integrated advertisement created by Ourselves, United Kingdom for Pact Coffee, within the category: Non-Alcoholic Drinks.
Make a Pact
案例简介:Pact Coffee是独立的特色咖啡烘焙品牌,它邀请伦敦人更有意识地思考他们的日常咖啡来自何处,并在其首个大型广告活动中 “达成协议以修复咖啡行业”。这项由我们自己发起的活动暴露了咖啡行业背后的惨痛事实-即,长期以来,全球咖啡种植者对其生产的咖啡的报酬严重不足,而消费者则受到豆子的影响,这些豆子被烧成酥脆以掩饰其劣质。我们为英国Pact Coffee创建的综合广告,类别为: 非酒精饮料。
Make a Pact
案例简介:Pact Coffee, the independent speciality coffee roaster brand, is inviting Londoners to think more consciously about where their daily coffee comes and ‘make a Pact to fix the coffee industry’ in its first major ad campaign. The campaign, created by Ourselves, exposes the bitter truth behind the coffee industry - namely that for too long coffee growers globally have been drastically underpaid for the coffee they produce, while consumers have been subject to beans which have been burnt to a crisp to disguise their poor quality. Integrated advertisement created by Ourselves, United Kingdom for Pact Coffee, within the category: Non-Alcoholic Drinks.
达成协议
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Make a Pact
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