The Safer Sexhotline|短视频,户外|广告营销案例【ADGuider广告指南】

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更安全的性感热线

案例简介：没有保护的性行为仍然是卖淫行业的标准做法，在短时间的性关系会议和一夜情。我们已经在地区日报上刊登了性广告，在那里性会议计划传达我们的信息: 只有避孕套可以保护你免受艾滋病的感染。这个电话号码导致了 Aidshilfe dusseldorf 的一条录音信息，起初听起来像是一个真正的性热线，但随后警告说，没有保护的性行为是危险的。大量的呼叫者揭示了记住艾滋病是多么重要，尤其是当人们没有理性思考的时候。

更安全的性感热线

案例简介：Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally.