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机器人先生: Ecoin
案例简介：执行 E 公司在 SDCC 启动了 “Ecoin 夏季”，粉丝们可以通过注册定制 e-coin.com 网站在 E 银行分行注册 Ecoin 账户。该网站发布了独特的二维码，可以在 20 多家当地企业中扫描，这些企业接受 Ecoin 作为有效的支付形式。该平台还提供了一个现场地图，将粉丝直接带到这些参与的供应商，其中一个是红色手推车烧烤,机器人先生的一家餐馆在 E 银行隔壁被完美复制。眼尖的粉丝很快发现了线索 & Ecoin 内部以及餐厅和银行周围的复活节彩蛋，这导致了广泛的寻宝游戏; 只有那些足够熟练和精明的人能够破译线索，他们才能在秘密的幕后体验中，在激动人心的沉浸式戏剧体验中再现机器人先生的标志性场景。几个月后，在 NYCC，报名参加 Ecoin 的粉丝被邀请参加由 E 公司主办的盛大发布会模糊了小说和现实之间的界限，E 公司首席执行官菲利普 · 普莱斯发表了主旨演讲，从未打破角色。但是，再一次，有比眼睛更多的东西; 在事件的过程中, 跟踪线索的粉丝找到了自己的路，回到大厅和隐藏的房间，最终可能被招募加入黑客集体聚会，因为他们接管了这个活动,把它变成了机器人先生 season_3.0 首映的惊喜放映。Ecoin 倡议在整个 season_3.0 中持续，拥有 Ecoin 账户的全国粉丝可以参加一个额外计划，获得惊喜机会来兑换奖品，比如机器人偷偷摸摸先生，这是一个由该节目的作曲家创建的定制铃声, 还有更多。 活动描述 Robot 先生的一个主要情节是邪恶的 E 公司使用他们的 E 银行推出 Ecoin，一种快速取代美元的加密货币。在一项为期一年的广泛倡议中，我们通过创建一个工作版本的 Ecoin，让粉丝们能够真正参与并与 “IRL” 进行交易，从而实现了这一及时和相关的故事弧 “让他们觉得自己生活在机器人先生的故事世界里。这场运动旨在模糊小说和现实之间的界限; Ecoin 在圣地亚哥动漫展上发起自负的是，E 公司将在圣地亚哥地区试点该产品。在一次动漫展上，几个月后，从 SDCC 开始的 Ecoin 叙事在纽约动漫展 (NYCC) 继续，E 公司宣布将主办一次 Ecoin 发布会。Ecoin 活动持续到整个 season_3.0，允许全国球迷参与。
机器人先生: Ecoin
案例简介：Execution E Corp kicked off its “Summer of Ecoin” at SDCC where fans could sign up for Ecoin accounts at a Bank of E branch by enrolling on the custom e-coin.com website. This website issued unique QR codes that could be scanned at over 20 local business, which were accepting Ecoin as a valid form of payment. The platform also offered a live map to direct fans to these participating vendors, one of which the Red Wheelbarrow BBQ, a restaurant from Mr. Robot that was perfectly replicated right next door to the Bank of E. Eagle-eyed fans soon discovered clues & Easter eggs within Ecoin and around the restaurant and bank which led to an extensive scavenger hunt; only those skilled and savvy enough to decipher the clues were led to a secret backroom experience where they could reenact an iconic scene from Mr. Robot in a thrilling immersive theatre experience. Months later at NYCC, fans who had enrolled in Ecoin were invited to a lavish launch event hosted by E Corp. Blurring the line between fiction and reality, E Corp CEO Philip Price emerged to deliver a keynote address, never breaking character. But once again, there was more than met the eye; over the course of the event, fans who followed clues found their way to back halls and hidden rooms and could eventually be recruited to join hacker collective fsociety as they took over the event, turning it into a surprise screening of the Mr. Robot season_3.0 premiere. The Ecoin initiative continued throughout season_3.0 and fans with Ecoin accounts nationwide could participate in a perks program for surprise chances to redeem prizes like Mr. Robot sneak peeks, a custom ringtone created by the show’s composer, and much more. CampaignDescription A major season_3.0 plotline in Mr. Robot centers on the villainous corporation E Corp using their Bank of E to launch Ecoin, a crypto-currency that quickly replaces the US dollar. In an extensive yearlong initiative, we brought this timely and relevant story-arc to life by creating a working version of Ecoin that fans could actually engage and transact with “IRL,” allowing them to feel like they were living in the Mr. Robot story-world. The campaign was designed to blur the line between fiction and reality; Ecoin launched at San Diego Comic-Con (SDCC) with the conceit that E Corp would be piloting the product in the San Diego area. In a Comic-Con first, the Ecoin narrative that began at SDCC continued at New York Comic-Con (NYCC) months later, where E Corp announced it would be hosting an Ecoin launch event. The Ecoin campaign continued throughout season_3.0, allowing fans nationwide to participate.
Mr. Robot: Ecoin
案例简介：执行 E 公司在 SDCC 启动了 “Ecoin 夏季”，粉丝们可以通过注册定制 e-coin.com 网站在 E 银行分行注册 Ecoin 账户。该网站发布了独特的二维码，可以在 20 多家当地企业中扫描，这些企业接受 Ecoin 作为有效的支付形式。该平台还提供了一个现场地图，将粉丝直接带到这些参与的供应商，其中一个是红色手推车烧烤,机器人先生的一家餐馆在 E 银行隔壁被完美复制。眼尖的粉丝很快发现了线索 & Ecoin 内部以及餐厅和银行周围的复活节彩蛋，这导致了广泛的寻宝游戏; 只有那些足够熟练和精明的人能够破译线索，他们才能在秘密的幕后体验中，在激动人心的沉浸式戏剧体验中再现机器人先生的标志性场景。几个月后，在 NYCC，报名参加 Ecoin 的粉丝被邀请参加由 E 公司主办的盛大发布会模糊了小说和现实之间的界限，E 公司首席执行官菲利普 · 普莱斯发表了主旨演讲，从未打破角色。但是，再一次，有比眼睛更多的东西; 在事件的过程中, 跟踪线索的粉丝找到了自己的路，回到大厅和隐藏的房间，最终可能被招募加入黑客集体聚会，因为他们接管了这个活动,把它变成了机器人先生 season_3.0 首映的惊喜放映。Ecoin 倡议在整个 season_3.0 中持续，拥有 Ecoin 账户的全国粉丝可以参加一个额外计划，获得惊喜机会来兑换奖品，比如机器人偷偷摸摸先生，这是一个由该节目的作曲家创建的定制铃声, 还有更多。 活动描述 Robot 先生的一个主要情节是邪恶的 E 公司使用他们的 E 银行推出 Ecoin，一种快速取代美元的加密货币。在一项为期一年的广泛倡议中，我们通过创建一个工作版本的 Ecoin，让粉丝们能够真正参与并与 “IRL” 进行交易，从而实现了这一及时和相关的故事弧 “让他们觉得自己生活在机器人先生的故事世界里。这场运动旨在模糊小说和现实之间的界限; Ecoin 在圣地亚哥动漫展上发起自负的是，E 公司将在圣地亚哥地区试点该产品。在一次动漫展上，几个月后，从 SDCC 开始的 Ecoin 叙事在纽约动漫展 (NYCC) 继续，E 公司宣布将主办一次 Ecoin 发布会。Ecoin 活动持续到整个 season_3.0，允许全国球迷参与。
Mr. Robot: Ecoin
案例简介：Execution E Corp kicked off its “Summer of Ecoin” at SDCC where fans could sign up for Ecoin accounts at a Bank of E branch by enrolling on the custom e-coin.com website. This website issued unique QR codes that could be scanned at over 20 local business, which were accepting Ecoin as a valid form of payment. The platform also offered a live map to direct fans to these participating vendors, one of which the Red Wheelbarrow BBQ, a restaurant from Mr. Robot that was perfectly replicated right next door to the Bank of E. Eagle-eyed fans soon discovered clues & Easter eggs within Ecoin and around the restaurant and bank which led to an extensive scavenger hunt; only those skilled and savvy enough to decipher the clues were led to a secret backroom experience where they could reenact an iconic scene from Mr. Robot in a thrilling immersive theatre experience. Months later at NYCC, fans who had enrolled in Ecoin were invited to a lavish launch event hosted by E Corp. Blurring the line between fiction and reality, E Corp CEO Philip Price emerged to deliver a keynote address, never breaking character. But once again, there was more than met the eye; over the course of the event, fans who followed clues found their way to back halls and hidden rooms and could eventually be recruited to join hacker collective fsociety as they took over the event, turning it into a surprise screening of the Mr. Robot season_3.0 premiere. The Ecoin initiative continued throughout season_3.0 and fans with Ecoin accounts nationwide could participate in a perks program for surprise chances to redeem prizes like Mr. Robot sneak peeks, a custom ringtone created by the show’s composer, and much more. CampaignDescription A major season_3.0 plotline in Mr. Robot centers on the villainous corporation E Corp using their Bank of E to launch Ecoin, a crypto-currency that quickly replaces the US dollar. In an extensive yearlong initiative, we brought this timely and relevant story-arc to life by creating a working version of Ecoin that fans could actually engage and transact with “IRL,” allowing them to feel like they were living in the Mr. Robot story-world. The campaign was designed to blur the line between fiction and reality; Ecoin launched at San Diego Comic-Con (SDCC) with the conceit that E Corp would be piloting the product in the San Diego area. In a Comic-Con first, the Ecoin narrative that began at SDCC continued at New York Comic-Con (NYCC) months later, where E Corp announced it would be hosting an Ecoin launch event. The Ecoin campaign continued throughout season_3.0, allowing fans nationwide to participate.
机器人先生: Ecoin
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Mr. Robot: Ecoin
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基本信息
- 广告战役： #USA Network-网络-2e34#
- 广告品牌： USA Network
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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