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Wi-fi 海报
案例简介：CJ 娱乐是韩国最大的电影发行商。他们巨大的营销预算大部分用于针对年轻电影观众的大规模海报活动，但传统海报似乎对智能手机一代的选择几乎没有影响。客户没有要求修改我们的媒体计划。没有必要，因为我们只需要在现有的海报广告牌上安装 wi-fi 设备。我们还确保了新的活动没有麻烦。与二维码广告不同，二维码广告要求消费者首先下载移动应用程序，然后扫描代码，wi-fi 海报只需点击 wi-fi 网络菜单就将海报连接到移动设备。Wi-fi 网络的名称与电影的标题相匹配，点击该名称打开了一个弹出窗口，其中包含全高清预告片、促销活动和在线票房的链接。
Wi-fi 海报
案例简介：CJ Entertainment is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. The client did not request changes to our media plan. There was no need to, since all we needed to do was install Wi-Fi devices on the existing poster billboards. We also made sure the new campaign was hassle free. Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu. The name of the Wi-Fi network matched the film’s title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.
Wi-Fi Poster
案例简介：CJ 娱乐是韩国最大的电影发行商。他们巨大的营销预算大部分用于针对年轻电影观众的大规模海报活动，但传统海报似乎对智能手机一代的选择几乎没有影响。客户没有要求修改我们的媒体计划。没有必要，因为我们只需要在现有的海报广告牌上安装 wi-fi 设备。我们还确保了新的活动没有麻烦。与二维码广告不同，二维码广告要求消费者首先下载移动应用程序，然后扫描代码，wi-fi 海报只需点击 wi-fi 网络菜单就将海报连接到移动设备。Wi-fi 网络的名称与电影的标题相匹配，点击该名称打开了一个弹出窗口，其中包含全高清预告片、促销活动和在线票房的链接。
Wi-Fi Poster
案例简介：CJ Entertainment is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. The client did not request changes to our media plan. There was no need to, since all we needed to do was install Wi-Fi devices on the existing poster billboards. We also made sure the new campaign was hassle free. Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu. The name of the Wi-Fi network matched the film’s title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.
Wi-fi 海报
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Wi-Fi Poster
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基本信息
- 广告品牌： CJ Entertainment
- 发布日期： 2013-03-21
- 行业领域： 互联网服务 , 社交媒体
- 媒体类别： 短视频 , 户外 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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