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自由漫游
案例简介：O2今天推出了 “自由漫游”，这是一项新的整合营销活动，旨在突出O2如何帮助其客户度假，而不会带来欧洲漫游成本的麻烦。取而代之的是，客户将在欧盟期间保持包容性漫游，使用数据，电话和短信，就像在英国一样。为了让新鲜的新创意栩栩如生，随着旅游业的复苏，O2利用了不断增强的消费者信心，一半的英国人计划2022年两个或两个以上的假期。O2可靠的蓝色小机器人Bubl有史以来第一次在欧洲各地看到喷气式飞机，因为它在经历了两年的旅行中断后享受着欧洲最好城市的口哨之旅。O2与英国唱片公司，VCCP London和内容工作室Girl & Bear合作，策划了新的活动，使Bubl “自由漫游”。由英国VCCP伦敦为O2创建的综合广告，类别为: 电子、技术。
自由漫游
案例简介：O2 has today launched ‘Roam Freely,’ a new integrated marketing campaign designed to highlight how O2 is helping its customers holiday without the hassle of European roaming costs. Instead, customers will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK. To bring the fresh new creative to life, O2 tapped into rising consumer confidence as the travel industry braces for a comeback, with half of Brits planning two or more holidays in 2022. For the first time ever, Bubl, O2’s reliable little blue robot, is seen jet setting across Europe as it enjoys a whistle stop tour of Europe’s finest cities following the two year disruption to travel. O2 worked with UK agency of record, VCCP London and content studio Girl&Bear, to mastermind the new campaign which sees Bubl ‘Roam Freely’. Integrated advertisement created by VCCP London, United Kingdom for O2, within the category: Electronics, Technology.
Roam Freely
案例简介：O2今天推出了 “自由漫游”，这是一项新的整合营销活动，旨在突出O2如何帮助其客户度假，而不会带来欧洲漫游成本的麻烦。取而代之的是，客户将在欧盟期间保持包容性漫游，使用数据，电话和短信，就像在英国一样。为了让新鲜的新创意栩栩如生，随着旅游业的复苏，O2利用了不断增强的消费者信心，一半的英国人计划2022年两个或两个以上的假期。O2可靠的蓝色小机器人Bubl有史以来第一次在欧洲各地看到喷气式飞机，因为它在经历了两年的旅行中断后享受着欧洲最好城市的口哨之旅。O2与英国唱片公司，VCCP London和内容工作室Girl & Bear合作，策划了新的活动，使Bubl “自由漫游”。由英国VCCP伦敦为O2创建的综合广告，类别为: 电子、技术。
Roam Freely
案例简介：O2 has today launched ‘Roam Freely,’ a new integrated marketing campaign designed to highlight how O2 is helping its customers holiday without the hassle of European roaming costs. Instead, customers will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK. To bring the fresh new creative to life, O2 tapped into rising consumer confidence as the travel industry braces for a comeback, with half of Brits planning two or more holidays in 2022. For the first time ever, Bubl, O2’s reliable little blue robot, is seen jet setting across Europe as it enjoys a whistle stop tour of Europe’s finest cities following the two year disruption to travel. O2 worked with UK agency of record, VCCP London and content studio Girl&Bear, to mastermind the new campaign which sees Bubl ‘Roam Freely’. Integrated advertisement created by VCCP London, United Kingdom for O2, within the category: Electronics, Technology.
自由漫游
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Roam Freely
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