OREO, world's favorite cookie brand, recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends. Since the launch, OREO has always created fun-filled moments for consumers and their loved ones. The campaign brings alive Oreo’s global brand proposition titled Stay Playful that aims to spark playful connections with your family & friends. Taking a consumer-centric approach to the next level, this latest campaign aims to bring alive a simple message of disconnecting from the reel world and spending some quality time with your family. The brand intends to create new and fun ways to engage with OREO lovers by widening its appeal to achieve the larger purpose of the company with a touch of playfulness.CreditsAgency: FCB InterfaceCreative Team: Rakesh Menon, Ashutosh Joshi, Sricharan C, Ketan Kadam, Adil BamanbehramAccount Management: Ruchita Purohit, Arun Kumaresan, Bushra Faruqi, Krita Gudhka, Ajinkya JoshiPlanning: Gulshan Singh, Sneha RainaDirector (of the TVC): Prakash VermaExecutive Producer: Manjeet BawaProduction House: Niravan FilmsPost Production Studio: Nirvana Films