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免费 Flyknit
案例简介：耐克革命性的 “免费 Flyknit 跑步鞋” 将 Flyknit 建筑的第二皮肤配合与 Nike Free 的灵活性相结合。我们希望给产品一个壮观的发布，这将在发布时建立一定程度的预期。为了把它介绍给中国的消费者，我们在上海接管了一个著名的广告牌，展示了一个真人装置，展示了一只光脚编织在一起的袜子状的免费 flykniting, 一个接一个的线程。安装由四名专业人员进行了十天，装备了最新的耐克装备。
免费 Flyknit
案例简介：Nike’s revolutionary ‘Free Flyknit Running Shoe’ combines the second-skin fit of Flyknit construction with the flexibility of Nike Free. We wanted to give the product a spectacular launch that would build a certain level of anticipation around the release. To introduce it to consumers in China, we took over a prominent billboard in Shanghai, presenting a live-action installation piece that showed the sock-like Free Flyknit being woven together on a bare foot, thread by thread. The installation was undertaken over a ten day period by four professionals, kitted out in the latest Nike gear.
Free Flyknit
案例简介：耐克革命性的 “免费 Flyknit 跑步鞋” 将 Flyknit 建筑的第二皮肤配合与 Nike Free 的灵活性相结合。我们希望给产品一个壮观的发布，这将在发布时建立一定程度的预期。为了把它介绍给中国的消费者，我们在上海接管了一个著名的广告牌，展示了一个真人装置，展示了一只光脚编织在一起的袜子状的免费 flykniting, 一个接一个的线程。安装由四名专业人员进行了十天，装备了最新的耐克装备。
Free Flyknit
案例简介：Nike’s revolutionary ‘Free Flyknit Running Shoe’ combines the second-skin fit of Flyknit construction with the flexibility of Nike Free. We wanted to give the product a spectacular launch that would build a certain level of anticipation around the release. To introduce it to consumers in China, we took over a prominent billboard in Shanghai, presenting a live-action installation piece that showed the sock-like Free Flyknit being woven together on a bare foot, thread by thread. The installation was undertaken over a ten day period by four professionals, kitted out in the latest Nike gear.
免费 Flyknit
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Free Flyknit
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