Paradise Hill|短视频|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

天堂山

案例简介：大多数新西兰人将家庭暴力与低社会经济群体联系在一起。但实际上，它影响到每个人，包括 1/4 的高收入家庭。但是没有人知道，也忍不住。所以我们与新西兰领先的家庭杂志合作，揭露了真相。我们创作了一篇文章，展示了一个高档郊区的新设计师住宅。这篇文章看起来和阅读就像常规内容一样，但是在副本和图片中，我们放置了告诉故事的标志，表明一切都不好。该广告引发了全国对话，达到了新西兰的 1/4，并导致政府网站上的询问增加了 15%。

天堂山

案例简介：Most Kiwis associate family violence with low socio-economic groups. But in reality, it affects everyone, including 1/4 of high-income homes. But no one knew, and couldn’t help. So we partnered with NZ’s leading home magazine and revealed the truth. We created an article showcasing a new designer home in an upmarket suburb. The article looked and read just like regular content but in the copy and pictures, we placed tell-tale signs that all was not ok. The ad sparked national conversation, reaching 1/4 of NZ and resulted in a 15% increase in inquiries at the government website.