In the ‘Start Your Own Legacy’ campaign for Infiniti, we meet Konrad Gunther, a fictional, yet legendary, German racer who grew up and still drives on the Blister Berg track – a Nürburgring-like testing track where they “prove German luxury cars are the best in the world,” according to Gunther.When the Infiniti QX50, QX60 and QX80 models show up to challenge the track, Gunther dismisses them and their family-friendly features, until he digs a little deeper.Gunther and the Blister Berg are designed to be the very personification of the stodgy, exclusivity of the luxury automobile tradition. Gunther nitpicks, criticizes and questions Infiniti’s many advanced, family-friendly SUV features for not become welcome on the track. But in doing so, he becomes an ally for the brand.The tongue-in-cheek campaign, by CP+B, is made to show that the Infiniti family of SUVs and crossovers defy tradition.CreditsCLIENT: Infiniti Motor Company Ltd.AGENCY: CP+BGLOBAL CHIEF CREATIVE OFFICER: Linus KarlssonVP/EXECUTIVE CREATIVE DIRECTOR: Adam ChasnowCREATIVE DIRECTOR: Mark St. AmantCREATIVE DIRECTOR: Jason PierceACD/ART DIRECTOR: Donny BrunnerACD/COPYWRITER: Ryan ContilloVP/DIRECTOR OF CONTENT PRODUCTION: Sloan SchroederSENIOR INTEGRATED PRODUCER: Jamie SladeGROUP ACCOUNT DIRECTOR: Steve BarryMANAGEMENT SUPERVISOR: Lauren WheatonCONTENT MANAGER: Hayden ZellersVP/CO-HEAD OF STRATEGY: Jennifer HruskaSENIOR STRATEGIST: Albert OpraseuthPRODUCT SPECIALIST: John HeathfieldSENIOR BUSINESS AFFAIRS MANAGER: Kimberly CampbellINFINITI MOTOR COMPANY USA: Director, Marketing Communications & Media, Phil O’ConnorSr. Manager, Marketing Communications, Kathy RoznowskiManager, Marketing Communications, Brooke HoekstraSr. Planner, Marketing Communications, Lindsay RicottaPRODUCTION COMPANY & CITY: MJZ, LADIRECTOR: Craig GillespiePRESIDENT: David ZanderEXECUTIVE PRODUCER (MJZ): Emma WilcocksonPRODUCER (MJZ): Ed CallaghanSTAFF PRODUCTION MANAGER (MJZ): Jake WeimerDIRECTOR OF PHOTOGRAPHY: Stuart GrahamSERVICE PRODUCTION COMPANY & CITY: Tony Petersen Film GmbH, BerlinEXECUTIVE PRODUCER (TPF): Michael DuttenhöferPRODUCER (TPF): Rocco KopecnyEDITORIAL COMPANY & CITY: Cut and Run, LAEDITOR: Jay NelsonASST. EDITOR: Eli Beck-GiffordEXECUTIVE PRODUCER (CUT AND RUN): Amburr FarlsProducer (CUT AND RUN): Jared ThomasTELECINE COMPANY & CITY: MPC, LACOLORIST: Ricky GausisTELECINE SENIOR PRODUCER: Rebecca BoorsmaVISUAL EFFECTS COMPANY & CITY: MPC, LAMANAGING DIRECTOR: Robert OwensHEAD OF PRODUCTION: Colin ClarryEXECUTIVE PRODUCER: Elexis StearnFINISHING EXECUTIVE PRODUCER: Karena AjamianSENIOR VFX PRODUCER: Bomyee HwangCREATIVE DIRECTOR/2D SUPERVISOR: Claus HansenON-SET VFX SUPERVISOR: Stephane AllenderCOMPOSITORS: Toya Drechsler, Sandra Ross, Jon Rogala, Andre Arevalo, Sam Shiflett, Hector Cabrera, Josh Guillaume, Rob Ufer, Joshua PenaCG LEAD: Julian FitzpatrickCG GENERALISTS: Michael Reed, Matt MaudeCLEAN UP/ROTO LINE PRODUCER: Abhinav ShardaCLEAN UP/ROTO SUPPORT SUPERVISOR: Siju Murugan2D CLEAN UP ARTISTS: Sivakumar R, Silambarasan R PMUSIC COMPANY & CITY: JSM Music, NYCCOMPOSERS (JSM): Seamus Kilmartin, Naren RauchEXECUTIVE PRODUCERS (JSM): Joel Simon, Jeff FiorelloPRODUCER (JSM): Norm FelkerSOUND DESIGN CO & CITY: Lime Studios, LAMIX ENGINEER: Matt MillerMIX ENGINEER ASSISTANT: Lisa MermelsteinEXECUTIVE PRODUCER (MIX): Susie Boyajan