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奥克兰市议会: 美化你的城市，布希树篱垃圾袋
案例简介：
奥克兰市议会: 美化你的城市，布希树篱垃圾袋
案例简介：
Auckland City Council: Beautify your city, Bushy hedge rubbish bags
案例简介：
Auckland City Council: Beautify your city, Bushy hedge rubbish bags
案例简介：
奥克兰市议会: 美化你的城市，布希树篱垃圾袋
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Auckland City Council: Beautify your city, Bushy hedge rubbish bags
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Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.
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