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Hi-Vis高级-安全宠物的时尚
案例简介：Southern Cross Pet Insurance和TBWA \ New Zealand与设计师Matthew Adams Dolan合作推出了VIS，这是一款高知名度的胶囊时装系列，可确保宠物在旅途中安全。该活动是他们的 “过你的宠物生活” 倡议的一部分，该倡议旨在提高人们对宠物以参与方式面临的危险的认识，并与这些风险作斗争，以使我们的同伴活得更长。在分析了宠物面临的主要风险数据后，TBWA \ NZ和Southern Cross在猕猴桃动物社区中发现了一个道路安全问题-他们可能很难看到，尤其是在晚上。为了阐明这一问题，两支团队齐心协力推出了VIS，这是一系列谨慎的宠物时装，白天是高级时装，晚上是高能见度的。为了开发迷人的服装，TBWA \ NZ与国际意大利设计师Matthew Adams Dolan合作，后者以打扮明星如Gigi Hadid和Lady Gaga而闻名。Matthew借鉴了他与Vogue，Rihanna和他自己的狗Maisie等公司合作的经验，将功能与时尚融合在一起，使用高度反光的材料创造出引人注目的高级时装。从河豚夹克和 “nightbreaker” 外套到冬季羊毛和头巾配件，任何摆在VIS-The Road Safety Collection中的宠物都不容错过。由TBWA/新西兰，新西兰为南十字星宠物保险创建的综合广告，类别: 时尚，宠物。
Hi-Vis高级-安全宠物的时尚
案例简介：Southern Cross Pet Insurance and TBWA\New Zealand have teamed up with designer Matthew Adams Dolan for the launch of VIS, a high-visibility capsule fashion collection to keep pets safe on the road. The campaign comes as part of their ‘Live Your Pet Life’ initiative, which seeks to raise awareness of the dangers pets face in engaging ways, and combat these risks to keep our companions living longer. After analysing data on the main risks pets face, TBWA\NZ and Southern Cross identified a road safety issue among the Kiwi animal community - who can be difficult to see, especially at night. To shed light on the matter, the teams came together to launch VIS, a collection of cautious couture for pets that’s high fashion by day, high visibility by night. To develop the glamorous garments, TBWA\NZ partnered up with international Italian designer Matthew Adams Dolan, known for dressing stars such as Gigi Hadid and Lady Gaga. Drawing from his experience working with the likes of Vogue, Rihanna, and his own dog Maisie, Matthew fused function with fashion, using highly reflective materials to create the eye-catching couture. From puffer jackets and a ‘nightbreaker’ coat to winter woollies and bandana accessories, any pet posing in VIS - The Road Safety Collection will be unmissable. Integrated advertisement created by TBWA/New Zealand, New Zealand for Southern Cross Pet Insurance, within the categories: Fashion, Pets.
Hi-Vis High-Fashion For Safe Pets
案例简介：Southern Cross Pet Insurance和TBWA \ New Zealand与设计师Matthew Adams Dolan合作推出了VIS，这是一款高知名度的胶囊时装系列，可确保宠物在旅途中安全。该活动是他们的 “过你的宠物生活” 倡议的一部分，该倡议旨在提高人们对宠物以参与方式面临的危险的认识，并与这些风险作斗争，以使我们的同伴活得更长。在分析了宠物面临的主要风险数据后，TBWA \ NZ和Southern Cross在猕猴桃动物社区中发现了一个道路安全问题-他们可能很难看到，尤其是在晚上。为了阐明这一问题，两支团队齐心协力推出了VIS，这是一系列谨慎的宠物时装，白天是高级时装，晚上是高能见度的。为了开发迷人的服装，TBWA \ NZ与国际意大利设计师Matthew Adams Dolan合作，后者以打扮明星如Gigi Hadid和Lady Gaga而闻名。Matthew借鉴了他与Vogue，Rihanna和他自己的狗Maisie等公司合作的经验，将功能与时尚融合在一起，使用高度反光的材料创造出引人注目的高级时装。从河豚夹克和 “nightbreaker” 外套到冬季羊毛和头巾配件，任何摆在VIS-The Road Safety Collection中的宠物都不容错过。由TBWA/新西兰，新西兰为南十字星宠物保险创建的综合广告，类别: 时尚，宠物。
Hi-Vis High-Fashion For Safe Pets
案例简介：Southern Cross Pet Insurance and TBWA\New Zealand have teamed up with designer Matthew Adams Dolan for the launch of VIS, a high-visibility capsule fashion collection to keep pets safe on the road. The campaign comes as part of their ‘Live Your Pet Life’ initiative, which seeks to raise awareness of the dangers pets face in engaging ways, and combat these risks to keep our companions living longer. After analysing data on the main risks pets face, TBWA\NZ and Southern Cross identified a road safety issue among the Kiwi animal community - who can be difficult to see, especially at night. To shed light on the matter, the teams came together to launch VIS, a collection of cautious couture for pets that’s high fashion by day, high visibility by night. To develop the glamorous garments, TBWA\NZ partnered up with international Italian designer Matthew Adams Dolan, known for dressing stars such as Gigi Hadid and Lady Gaga. Drawing from his experience working with the likes of Vogue, Rihanna, and his own dog Maisie, Matthew fused function with fashion, using highly reflective materials to create the eye-catching couture. From puffer jackets and a ‘nightbreaker’ coat to winter woollies and bandana accessories, any pet posing in VIS - The Road Safety Collection will be unmissable. Integrated advertisement created by TBWA/New Zealand, New Zealand for Southern Cross Pet Insurance, within the categories: Fashion, Pets.
Hi-Vis高级-安全宠物的时尚
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Hi-Vis High-Fashion For Safe Pets
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基本信息
- 广告品牌： Southern Cross Pet Insurance
- 发布日期： 2022-04
- 行业领域： 服装配饰 , 饮食/特产 , 快时尚 , 宠物食品 , 穿着/装扮
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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