本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
大众汽车: 回头，寂静的夜晚，安全的内部，开阔的道路，共同点，偶然的相遇，被吞噬，微笑，简单的欢乐
案例简介：
大众汽车: 回头，寂静的夜晚，安全的内部，开阔的道路，共同点，偶然的相遇，被吞噬，微笑，简单的欢乐
案例简介：
Volkswagen: Turning Back, Silent Night, Safe Inside, Open Road, Common Ground, Chance Encounter, Engulfed, A Smile, Simple Joys
案例简介：
Volkswagen: Turning Back, Silent Night, Safe Inside, Open Road, Common Ground, Chance Encounter, Engulfed, A Smile, Simple Joys
案例简介：
大众汽车: 回头，寂静的夜晚，安全的内部，开阔的道路，共同点，偶然的相遇，被吞噬，微笑，简单的欢乐
暂无简介
Volkswagen: Turning Back, Silent Night, Safe Inside, Open Road, Common Ground, Chance Encounter, Engulfed, A Smile, Simple Joys
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women. Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the "Simple Joys of Driving" - and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could "tell a story within a story".
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
