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从未像现在这样的运动
案例简介:我们面临的挑战是克服这样一种误解,即残奥会不是 “正确的” 运动,它缺乏真正竞争的刺激。我们需要把它从以前比赛中发现的 “我很同情我” 的视觉语言中移开,专注于运动和运动员的能力。与 HelloVon 一起,我们将残奥会重塑为精英奇观,因为残疾而更加激动人心。HelloVon 广泛的笔触和对细节的关注传递了一种静态形式的运动和能量感,让我们的受试者被视为世界级的运动员。
从未像现在这样的运动
案例简介:Our challenge was to overcome the misconception that Paralympic sport is not ‘proper’ sport and that it lacks the thrill of true competition. We needed to move it away from the ‘don’t pity me’ visual language found at previous Games to focus on the sport and the athletes’ abilities. Together with HelloVon, we reframed the Paralympics by showing it as an elite spectacle made even more thrilling because of the disability. HelloVon’s broad strokes and attention to detail delivered a sense of motion and energy to a static format, allowing our subjects to be seen as the world-class athletes they are.
Sport Like Never Before
案例简介:我们面临的挑战是克服这样一种误解,即残奥会不是 “正确的” 运动,它缺乏真正竞争的刺激。我们需要把它从以前比赛中发现的 “我很同情我” 的视觉语言中移开,专注于运动和运动员的能力。与 HelloVon 一起,我们将残奥会重塑为精英奇观,因为残疾而更加激动人心。HelloVon 广泛的笔触和对细节的关注传递了一种静态形式的运动和能量感,让我们的受试者被视为世界级的运动员。
Sport Like Never Before
案例简介:Our challenge was to overcome the misconception that Paralympic sport is not ‘proper’ sport and that it lacks the thrill of true competition. We needed to move it away from the ‘don’t pity me’ visual language found at previous Games to focus on the sport and the athletes’ abilities. Together with HelloVon, we reframed the Paralympics by showing it as an elite spectacle made even more thrilling because of the disability. HelloVon’s broad strokes and attention to detail delivered a sense of motion and energy to a static format, allowing our subjects to be seen as the world-class athletes they are.
从未像现在这样的运动
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Sport Like Never Before
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基本信息
- 广告战役: #London Organising Committee of the Olympic and Paralympic Games-设计与品牌-12d4#
- 广告品牌: London Organising Committee of the Olympic and Paralympic Games
- 发布日期: 2000
- 行业领域: 影音娱乐 , 商务服务
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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