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摇滚万岁
案例简介：基思·理查兹 (76岁) 、帕蒂·史密斯 (73岁) 和保罗·麦卡特尼 (77岁) 只是少数几位举世闻名的标志性摇滚明星，他们在舞台上充满了活力和才华。这些明星出现在Kiss FM的新广告活动中，Kiss FM是一家专门从事摇滚的广播电台。 由AlmapBBDO机构创建的新广告系列的信息为 “万岁摇滚”。据医疗专家称，“呆在家里”，强调了社会距离在拯救生命方面的关键作用，特别是在高危人群中。竞选活动中的所有音乐家都足够大，可以算作Covid-19大流行期间面临更大风险的人。 “Kiss FM的新广告活动提醒我们，除了在紧急情况下，现在走出家门意味着将几个人置于危险之中，尤其是老年人，例如我们的父母，祖父母甚至我们的偶像，” 执行创意说Marcelo Nogueira almapbdo的总监。
摇滚万岁
案例简介：Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock. Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic. “Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
Long Live Rock n' Roll
案例简介：基思·理查兹 (76岁) 、帕蒂·史密斯 (73岁) 和保罗·麦卡特尼 (77岁) 只是少数几位举世闻名的标志性摇滚明星，他们在舞台上充满了活力和才华。这些明星出现在Kiss FM的新广告活动中，Kiss FM是一家专门从事摇滚的广播电台。 由AlmapBBDO机构创建的新广告系列的信息为 “万岁摇滚”。据医疗专家称，“呆在家里”，强调了社会距离在拯救生命方面的关键作用，特别是在高危人群中。竞选活动中的所有音乐家都足够大，可以算作Covid-19大流行期间面临更大风险的人。 “Kiss FM的新广告活动提醒我们，除了在紧急情况下，现在走出家门意味着将几个人置于危险之中，尤其是老年人，例如我们的父母，祖父母甚至我们的偶像，” 执行创意说Marcelo Nogueira almapbdo的总监。
Long Live Rock n' Roll
案例简介：Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock. Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic. “Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
摇滚万岁
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Long Live Rock n' Roll
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Long Live Rock n' Roll. Stay at Home
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