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案例简介：Kiss FM宣布了新的拨号号码，并通过摇滚历史展示了变革的力量 在AlmapBBDO创建的广告系列中，该电台从音乐中汲取灵感，并强调即使在这条新道路上，其本质也保持不变 2020年3月3日，圣保罗-小的变化可能有很大的意义-这就是许多主要摇滚明星的职业生涯中发生的事情。受其转变的启发，Kiss FM也在进行更改: 现在，他们正在从92.5广播。 由AlmapBBDO创建，这一转变背后的活动清楚地表明，只要您忠于自己的本质，变化就会比您想象的更令人惊讶。 受音乐史上真实例子的启发，简短的 “变化” 贯穿了一些永远改变摇滚的故事。例如，就像女王一样，当他们解雇了不相信 “波西米亚狂想曲” 潜力的经理时，这首歌成为摇滚最伟大的赞美诗之一。最后，“更改” 表明，即使从表盘上的新位置，Kiss FM仍然一如既往地保持原始状态。
更改
案例简介：Kiss FM announces new dial number and shows the power of change through rock ‘n’ roll history In campaign created by AlmapBBDO, the station draws inspiration from music and reinforces that even on this new path, its essence remains unchanged São Paulo, March 3, 2020 – Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
Changes
案例简介：Kiss FM宣布了新的拨号号码，并通过摇滚历史展示了变革的力量 在AlmapBBDO创建的广告系列中，该电台从音乐中汲取灵感，并强调即使在这条新道路上，其本质也保持不变 2020年3月3日，圣保罗-小的变化可能有很大的意义-这就是许多主要摇滚明星的职业生涯中发生的事情。受其转变的启发，Kiss FM也在进行更改: 现在，他们正在从92.5广播。 由AlmapBBDO创建，这一转变背后的活动清楚地表明，只要您忠于自己的本质，变化就会比您想象的更令人惊讶。 受音乐史上真实例子的启发，简短的 “变化” 贯穿了一些永远改变摇滚的故事。例如，就像女王一样，当他们解雇了不相信 “波西米亚狂想曲” 潜力的经理时，这首歌成为摇滚最伟大的赞美诗之一。最后，“更改” 表明，即使从表盘上的新位置，Kiss FM仍然一如既往地保持原始状态。
Changes
案例简介：Kiss FM announces new dial number and shows the power of change through rock ‘n’ roll history In campaign created by AlmapBBDO, the station draws inspiration from music and reinforces that even on this new path, its essence remains unchanged São Paulo, March 3, 2020 – Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
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