FCB West created a new spot for Levi’s that celebrates diversity through dance.The brand’s 'Circle' spot comes with the message that "We are all connected. We are more alike than different. And our differences only make us stronger,” said Levi's in a blog post.'Makeba' by French artist Jain, is the soundtrack as a wide array of people from around the world dance in joyous circles. Levi's jeans are the thread that holds them together.CreditsClient: Levi’sJennifer Sey: CMOChris Jackman: VP, Global MarketingLauren Uchrin: Director, Global MarketingAdriana Higuera: Manager, Global MarketingAgency: FCB WestKarin Onsager-Birch: Chief Creative OfficerMike Long: SVP Group Creative DirectorCharlotte McConnell: Senior ProducerArlene Bae: SVP, Group Management DirectorLauren Geismar: Account SupervisorSimon White: Chief Strategy OfficerRyan Riley: Planning DirectorSong: "Makeba" by JainProductionBelieve Media/Cherry Films: Production CompanyJake Nava: DirectorDavid Johnson: Director of PhotographyBenedict Cooper: Executive ProducerJannie McInnes: Executive ProducerLeo Scott at Cartel: EditorThe Mill: Post