The campaign wants to show an authentic self-expression and focuses on the change of mindset and behaviour, which is an important part of the Ramadan experience. It also featuresmusic artists Daiyan Trisha from Malaysia and Indonesian band Batiga.CreditsSenior marketing manager for Levi Strauss SEA: Eleanor ChinMarketing manager for Levi Strauss Indonesia: Adhita IdrisMarketing manager for Levi Strauss Malaysia: Jennifer ChanLevi’s director of brand environment for AMA: Carlos CollinsAgency: FCB JakartaExecutive creative director: Ravi ShankerManaging director: Sony NichaniCreative group head: Jovita DamianiArt director: Fahad MeccaHead of digital: Chetan ShettyAccount director: Dian PutriAgency producer: Yuannita PancaariniProduction house: Making NameFilm director and photographer: Ithyle GriffithsEP: Anand B Krishan Singh and MindaDOP: Roni ArnoldArt director film: Ichlas Yanuar PutraSound engineer: JackoOffline editor: DinoLine producer Nindy KharismaMusic composed: Universal Music Indonesia with BatigaMusic producer: Sugio Dwinanto WibowoPerformed by: Daiyan (Malaysia) and Batiga (Indonesia)