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猫
案例简介：翻译 标题: 不要让你的宠物成为蠕虫的主人。亚系: 一年只驱虫 2 次可能是不够的。 想法 这幅插图展示了如果你不警惕蠕虫，你的宠物会变成什么样子: 这些寄生虫的长期家园。插图的特殊风格引人注目，尤其是在兽医周围，这使得严肃的话题很容易接近。 EntrySummary 大多数猫和狗的主人确信，如果他们一年两次除虫，就会让他们所爱的人没有蠕虫。然而，蠕虫卵很容易被宠物带走，并在短短 30 天内长成有害的蠕虫。大多数主人都没有意识到的危险，从而促使他们的宠物出现蠕虫。 BriefWithProjectedOutcomes 一般规定不允许公司宣传 RX 产品。因此，我们不能谈论或展示实际的产品。相反，我们把整个品牌放在后面，以提高对这个问题的最大关注。 简要解释 观众 忠诚的宠物主人是目标受众，因为他们把动物的健康和福祉作为重中之重。因为他们对自己的护理充满热情，展示他们的宠物可能会发生什么，并以引人注目的方式提醒他们潜在的风险，让他们采取行动。
猫
案例简介：Translation Headline: Don´t let your pet be the host for worms. Subline: Deworming only 2x a year might not be enough. Idea The illustration shows what becomes of your pet if you don't watch out for worms vigilantly: a long-term home for these parasites. The exceptional style of the illustration is eye-catching, especially in a veterenarian surrounding, and makes the serious topic easily approachable. EntrySummary Most cat and dog owners are convinced to keep their loved ones worm-free if they deworm them twice a year. Yet worm eggs can easily be taken in by pets and grow to become harmful worms in as little as 30 days. A danger that most owners are not aware of - and thus promote the emergence of worms in their pets. BriefWithProjectedOutcomes General regulations do not allow companies to advertise RX products. Therefore we could not talk about or show the actual product. Instead we put the whole brand behind it to raise maximum attention to the problem. BriefExplanation Audience Devoted pet owners are the target audience since they hold the animal´s health and well-being as a top priority. Because they are passionate about their care, showing what could happen to their pet and reminding them of potential risks in an eye-catching way lets them take action.
Cat
案例简介：翻译 标题: 不要让你的宠物成为蠕虫的主人。亚系: 一年只驱虫 2 次可能是不够的。 想法 这幅插图展示了如果你不警惕蠕虫，你的宠物会变成什么样子: 这些寄生虫的长期家园。插图的特殊风格引人注目，尤其是在兽医周围，这使得严肃的话题很容易接近。 EntrySummary 大多数猫和狗的主人确信，如果他们一年两次除虫，就会让他们所爱的人没有蠕虫。然而，蠕虫卵很容易被宠物带走，并在短短 30 天内长成有害的蠕虫。大多数主人都没有意识到的危险，从而促使他们的宠物出现蠕虫。 BriefWithProjectedOutcomes 一般规定不允许公司宣传 RX 产品。因此，我们不能谈论或展示实际的产品。相反，我们把整个品牌放在后面，以提高对这个问题的最大关注。 简要解释 观众 忠诚的宠物主人是目标受众，因为他们把动物的健康和福祉作为重中之重。因为他们对自己的护理充满热情，展示他们的宠物可能会发生什么，并以引人注目的方式提醒他们潜在的风险，让他们采取行动。
Cat
案例简介：Translation Headline: Don´t let your pet be the host for worms. Subline: Deworming only 2x a year might not be enough. Idea The illustration shows what becomes of your pet if you don't watch out for worms vigilantly: a long-term home for these parasites. The exceptional style of the illustration is eye-catching, especially in a veterenarian surrounding, and makes the serious topic easily approachable. EntrySummary Most cat and dog owners are convinced to keep their loved ones worm-free if they deworm them twice a year. Yet worm eggs can easily be taken in by pets and grow to become harmful worms in as little as 30 days. A danger that most owners are not aware of - and thus promote the emergence of worms in their pets. BriefWithProjectedOutcomes General regulations do not allow companies to advertise RX products. Therefore we could not talk about or show the actual product. Instead we put the whole brand behind it to raise maximum attention to the problem. BriefExplanation Audience Devoted pet owners are the target audience since they hold the animal´s health and well-being as a top priority. Because they are passionate about their care, showing what could happen to their pet and reminding them of potential risks in an eye-catching way lets them take action.
猫
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Cat
暂无简介
基本信息
- 广告战役： #Elanco-平面-9816#
- 广告品牌： Elanco
- 发布日期： 2000
- 行业领域： 生活服务 , 医疗/护理 , 医药
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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