DesignDepot has developed Sberbank’s annual report “170 Year. It’s Just the Beginning”|海报/平面|广告营销案例【ADGuider广告指南】

DesignDepot 开发了 Sberbank 的 “170 年” 年度报告。这只是开始”

案例简介：2011年对俄罗斯储蓄银行来说是五十周年，这就是为什么 DesignDeport 有一个任务，通过俄罗斯历史的棱镜来展示俄罗斯储蓄银行 170 年的成功发展, 不断前进及其在国家经济发展中的作用。该报告基于不断发展和改进未来成就的概念。170 年。这只是开始 ”是该报告的主要沟通信息。我们在大约半年的时间里一直在这个项目下工作，详细阐述了报告概念的大量变体及其布局。报告的结构是根据鸟巢娃娃的原理制作的 -- 有几个概念层，因为有很多信息，而且非常多样化。这样的原则更容易定位自己，找到每个读者需要的东西。一些信息纯粹是商业信息 -- 带有文本块和分析、财务数字和图表的页面; 一些信息具有更一般的性质 -- 色彩鲜艳的双传播标题 -- 带有插图和有趣事实的页面。报告有一个复杂的布局 -- 视觉信息根据概念重点按层次划分。文本内部的导航得到了精心印刷的支持，对此特别注意 -- 文本排列的所有步骤都受到统一的层次和文体学的约束。选择了新的当代字体: 文字，非常宽敞，易于阅读; 和工作字体，精致的斜体，美丽的终端和理想的比例。报告的主题 -- 银行历史和国家历史的不可分割的联系 -- 在报告的标题页中直观地发展起来。这是 18 页的息差，每页都讲述了十年来在 Sberbank 和这个国家发生的重要事件。每个页面传播分为两部分，并提醒百科全书。每个标题页都包含一个插图，是按照当时的技术为报告专门绘制的。在几个页面上，人们可以看到使用最新金属印刷技术印刷的硬币，由于这些硬币看起来像真实的，并形成了一个视觉计划。年度报告的封面也是一种非常不寻常的技术。它代表了具有彩色溅射效果的镜面，顶部有一个由银行关键财务人物组成的印刷构图。该报告由两部分组成 -- 年度报告和财务报告。这两本书都装在一个书柜里，书柜的内部部分是用报纸拼贴技术设计的，外部部分是由纹理材料制成的，上面有浮雕的子平面和标志。对于报告的俄语和英语变体，已经开发了两种类型的包 -- VIP 和 standard。 Sberbank 的年度报告 “170 年”。这只是开始 ”是 DesignDepot 工作室与银行密切合作的细致工作的结果。投入了大量的努力和精力、注意力和时间。“这是一个重大而耗时的项目，但它是我们工作室最喜欢的项目之一。这不是 DesignDepot 被选中接受该项目的第一年, 这不是偶然发生的 -- 因为每次我们和 Sberbank 通过我们的共同努力都设法取得我们努力争取的优异成绩，”彼得 · 班科夫说, 工作室的创始人和创意总监。

DesignDepot 开发了 Sberbank 的 “170 年” 年度报告。这只是开始”

案例简介：The year 2011 was a jubilee one for Sberbank, and that’s why DesignDeport had a task to demonstrate the 170 years of successful development of Sberbank through the prism of Russian history, the constant striving forward and its role in the country’s economic development. The report was based on the concept of continuous development and improvement on the way to the future achievements. “170 Years. It’s Just the Beginning” is the main communication message for the report. We had been working under the project during around half a year, and a large number of variants of the report’s concepts and its layout were elaborated. The structure of the report was made on the principle of nest-doll – there are several conceptual layers, as there’s a lot of information and it’s very diverse. Such principle makes it easier to orientate oneself and to find what each reader needs. Some information is purely business one – the pages with text blocks and analytics, financial figures and charts; some information is of more general nature – colourful double-spread title-pages with illustrations and interesting facts. The report has a complicated layout – visual information is divided by levels according to conceptual emphases. Navigation inside the text was supported by meticulous work with typography, to which the special attention was paid – all the steps of the text arrangement is subject to the unified hierarchy and stylistics. New contemporary fonts were chosen: textual, very capacious, easily readable; and the jobbing font, delicate italics with beautiful terminations and ideal proportions. The theme of the report – indissoluble connection of the bank’s history and the history of the country – is visually developed in title-pages of the report. These are 18 page-spreads, each telling about the important events both in Sberbank and in the country for the decade. Each page-spread is divided into two parts and reminds encyclopedia. Each title-page contains an illustration that was painted or drawn specially for the report, in the technique of that time. On several page-spreads one can see coins that were printed using the up-to-date technology of metal printing, thanks to which they look like real and form one more visual plan. The cover of the annual report is also made in a very unusual technique. It represents the mirror surface with the effect of colorful sputtering, on the top of which a typographic composition is placed made of key financial figures of the bank. The report consists of two parts – the annual one and the financial one. Both books are packed in a slipcase, the internal part of which is designed in newspaper collage technique, and the external one is made of texture material with embossed subline and logo on it. For Russian and English variants of the report two types of package have been developed – VIP and standard. The annual report of Sberbank “170 Years. It’s Just the Beginning” is the result of meticulous work of DesignDepot studio in close collaboration with the Bank. The enormous amount of effort and energy, attention and time was put into it. “This is a major and time-consuming project, but it is a favorite one of our studio. It is not the first year DesignDepot was chosen for taking the project, and this does not happen by accident – as each time we and Sberbank by our joint efforts manage to achieve the excellent result we strived for” said Petr Bankov, the founder and creative director of the studio.