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AirPods专业版
案例简介：苹果面临的挑战是给观众一种体验AirPods Pro的感觉，然后再把它们放在耳朵里。为了使网站反映出产品的轻松感，Apple努力创建一个流畅，不间断的页面，以平衡AirPods Pro的技术重量和简单，神奇的用户体验。解决方案是建立一个连续运动讲述的故事，通过一个在滚动上激活的固定框架，并遵循一个线性叙述，讲述观看者如何亲自体验AirPods Pro-从最初的适合到探索其功能。
AirPods专业版
案例简介：Apple’s challenge was to give its audience the feeling of having experienced AirPods Pro before ever putting them in their ears. To have the site mirror the effortless feel of the product, Apple strove to create a fluid, uninterrupted page that balances the technological weight of AirPods Pro with a simple, magical user experience. The solution was to build a story told in one continuous movement, passing through a fixed-frame that is activated on scroll, and following a linear narrative of how the viewer would experience AirPods Pro in person – from the initial fit through exploring its features.
AirPods Pro
案例简介：苹果面临的挑战是给观众一种体验AirPods Pro的感觉，然后再把它们放在耳朵里。为了使网站反映出产品的轻松感，Apple努力创建一个流畅，不间断的页面，以平衡AirPods Pro的技术重量和简单，神奇的用户体验。解决方案是建立一个连续运动讲述的故事，通过一个在滚动上激活的固定框架，并遵循一个线性叙述，讲述观看者如何亲自体验AirPods Pro-从最初的适合到探索其功能。
AirPods Pro
案例简介：Apple’s challenge was to give its audience the feeling of having experienced AirPods Pro before ever putting them in their ears. To have the site mirror the effortless feel of the product, Apple strove to create a fluid, uninterrupted page that balances the technological weight of AirPods Pro with a simple, magical user experience. The solution was to build a story told in one continuous movement, passing through a fixed-frame that is activated on scroll, and following a linear narrative of how the viewer would experience AirPods Pro in person – from the initial fit through exploring its features.
AirPods专业版
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AirPods Pro
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