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苹果在工作: 失败者
案例简介：写一个关于电影中发生的事情的简短总结 在这部电影中，杂乱无章的办公室失败者组成了最后一刻的演讲，向他们令人生畏的首席执行官提出了一个疯狂的想法。 首先是一个沾满咖啡的女人，走出电梯进入单调的办公室地板。兴奋地，她来到一个灰色的钨灯隔间，在那里她告诉她的同事，在 “碰到” 他们的老板后，她给他们开了一个会议，向他们展示一个可能改变职业的想法。坏消息是，他们只有两天的时间把它从餐巾纸上的涂鸦变成一份精致的商业计划。 接下来是在Mac，iPad，Apple Watch和iPhone的帮助下，与不可能的截止日期赛跑，将他们的演示文稿放在一起，摆脱了隔间迷宫。 陪审团的文化/背景信息 根据盖洛普 (Gallup) 的一项研究，在美国，积极参与工作的人数仅为30%。在142个国家中，这一比例下降到仅13%。事实是，许多人对自己的工作和正在做的事情感到被低估，被低估和忽视。 苹果面临的挑战是帮助重新激发员工的热情，并对人们的工作生活和个人生活一样有益。用直观的设备、软件和服务组成的生态系统来武装公司和员工，这些系统可以将他们的简单想法转化为业务定义、职业提升解决方案。
苹果在工作: 失败者
案例简介：Write a short summary of what happens in the film In this film, a motley crew of scrappy office underdogs put together a last minute presentation to pitch a wild idea to their intimidating CEO. It begins with a coffee-stained woman, stepping out of an elevator onto a drab office floor. Excitedly she makes her way to a grey, Tungsten-lit cubicle where she tells her co-workers that, after “bumping into” their boss, she’s bagged them a meeting to present what could be a career-changing idea. The bad news is, they only have two days to turn it from a scribble on a napkin into a polished business plan. What follows is a race against an impossible deadline - with the help of Mac, iPad, Apple Watch and iPhone - to put their presentation together and escape the cubicle maze. Cultural/Context information for the jury According to a study by Gallup, the number of people in the US who feel actively engaged at work is just 30%. Across 142 countries, that proportion drops to a mere 13%. The fact is, many people feel under-valued, under-appreciated and underwhelmed by what they do and what they’re working on. Apple’s challenge is to help re-enthuse this workforce and become as beneficial to people’s work lives as they are to their personal lives. To arm companies and employees with an eco system of intuitive devices, software and services that can turn their simple ideas into business-defining, career-enhancing solutions.
Apple at Work: The Underdogs
案例简介：写一个关于电影中发生的事情的简短总结 在这部电影中，杂乱无章的办公室失败者组成了最后一刻的演讲，向他们令人生畏的首席执行官提出了一个疯狂的想法。 首先是一个沾满咖啡的女人，走出电梯进入单调的办公室地板。兴奋地，她来到一个灰色的钨灯隔间，在那里她告诉她的同事，在 “碰到” 他们的老板后，她给他们开了一个会议，向他们展示一个可能改变职业的想法。坏消息是，他们只有两天的时间把它从餐巾纸上的涂鸦变成一份精致的商业计划。 接下来是在Mac，iPad，Apple Watch和iPhone的帮助下，与不可能的截止日期赛跑，将他们的演示文稿放在一起，摆脱了隔间迷宫。 陪审团的文化/背景信息 根据盖洛普 (Gallup) 的一项研究，在美国，积极参与工作的人数仅为30%。在142个国家中，这一比例下降到仅13%。事实是，许多人对自己的工作和正在做的事情感到被低估，被低估和忽视。 苹果面临的挑战是帮助重新激发员工的热情，并对人们的工作生活和个人生活一样有益。用直观的设备、软件和服务组成的生态系统来武装公司和员工，这些系统可以将他们的简单想法转化为业务定义、职业提升解决方案。
Apple at Work: The Underdogs
案例简介：Write a short summary of what happens in the film In this film, a motley crew of scrappy office underdogs put together a last minute presentation to pitch a wild idea to their intimidating CEO. It begins with a coffee-stained woman, stepping out of an elevator onto a drab office floor. Excitedly she makes her way to a grey, Tungsten-lit cubicle where she tells her co-workers that, after “bumping into” their boss, she’s bagged them a meeting to present what could be a career-changing idea. The bad news is, they only have two days to turn it from a scribble on a napkin into a polished business plan. What follows is a race against an impossible deadline - with the help of Mac, iPad, Apple Watch and iPhone - to put their presentation together and escape the cubicle maze. Cultural/Context information for the jury According to a study by Gallup, the number of people in the US who feel actively engaged at work is just 30%. Across 142 countries, that proportion drops to a mere 13%. The fact is, many people feel under-valued, under-appreciated and underwhelmed by what they do and what they’re working on. Apple’s challenge is to help re-enthuse this workforce and become as beneficial to people’s work lives as they are to their personal lives. To arm companies and employees with an eco system of intuitive devices, software and services that can turn their simple ideas into business-defining, career-enhancing solutions.
苹果在工作: 失败者
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Apple at Work: The Underdogs
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