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V代表价值
案例简介：该活动是由总部位于伦敦的机构AML Group发起的。它以30英寸的电视节目开始，使Vanguard独特的低成本，简单的投资要约栩栩如生，并吸引了来自各行各业的人们，例如制作 “Vanguard V for value” 标志。先锋欧洲营销主管劳拉 · 柯蒂斯 (Laura Curtis) 表示: “先锋代表投资者的价值，这就是我们希望与这场运动沟通的内容。”“作为一家以人为本、使命主导的企业，我们希望强调先锋代表投资者，我们站在他们一边。” 先锋是世界上最大的投资管理公司之一。它成立于1975年，其原则是其投资基金应完全出于客户利益而进行管理。截至2019年12月31日，Vanguard管理着6.2万亿美元的全球资产，向其全球3000多万投资者提供了400多只基金。哪个？这位消费者冠军将Vanguard的个人投资者平台命名为英国客户满意度和物有所值的顶级投资平台。自2017年5月启动以来，该平台已吸引了90,000多名客户。“我们想向英国数百万投资者传达先锋的精神和个性。他们应该得到公平的交易，先锋为他们提供真正的价值。“首席执行官伊恩 · 亨德森 (Ian Henderson) 说，AML Group “从“ 人造声音 ”的层次创建的独特配乐到“ 直接拍摄 ”方法的亲密感和直接性，这是一场讲述先锋故事并向英国投资者展示他们是谁以及他们做什么的活动。” 全国电视宣传活动将得到印刷、数字和户外海报宣传活动的支持。媒体被7stars收购，电影由克里斯 · 加菲 (Chris Gaffey) 通过AML集团执导。
V代表价值
案例简介：The campaign was created by London-based agency AML Group. It kicks off with a 30” TV spot that brings to life Vanguard’s unique low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for value’ sign. “Vanguard stands for value to investors and that is what we are hoping to communicate with this campaign” says Laura Curtis, Head of European Marketing for Vanguard. “As a people-first, mission-led business we want to highlight that Vanguard takes a stand for investors and we’re on their side.” Vanguard is one of the world’s largest investment management companies. It was founded in 1975 on the principle that its investment funds should be managed solely in the interests of its clients. As of 31 December, 2019, Vanguard managed $6.2 trillion in global assets offering over 400 funds to its more than 30 million investors worldwide. Which? the consumer champion, named Vanguard’s Personal Investor platform as a top-rated investment platform for customer satisfaction and value for money in the UK. The platform has attracted over 90,000 customers since launching in May 2017. “We wanted to communicate the ethos and personality of Vanguard to the millions of investors in the UK. They deserve a fair deal and Vanguard provides them with real value" Says Ian Henderson, CEO, AML Group “From the distinctive soundtrack created from layers of ‘human-made sounds’ to the intimacy and directness of the ‘straight-to-camera’ approach this is a campaign that tells the Vanguard story and shows the UK investor who they are and what they do.” The national TV campaign will be supported by a print, digital and outdoor poster campaign. Media is being bought by The7Stars and the film was directed by Chris Gaffey through AML Group.
V for value
案例简介：该活动是由总部位于伦敦的机构AML Group发起的。它以30英寸的电视节目开始，使Vanguard独特的低成本，简单的投资要约栩栩如生，并吸引了来自各行各业的人们，例如制作 “Vanguard V for value” 标志。先锋欧洲营销主管劳拉 · 柯蒂斯 (Laura Curtis) 表示: “先锋代表投资者的价值，这就是我们希望与这场运动沟通的内容。”“作为一家以人为本、使命主导的企业，我们希望强调先锋代表投资者，我们站在他们一边。” 先锋是世界上最大的投资管理公司之一。它成立于1975年，其原则是其投资基金应完全出于客户利益而进行管理。截至2019年12月31日，Vanguard管理着6.2万亿美元的全球资产，向其全球3000多万投资者提供了400多只基金。哪个？这位消费者冠军将Vanguard的个人投资者平台命名为英国客户满意度和物有所值的顶级投资平台。自2017年5月启动以来，该平台已吸引了90,000多名客户。“我们想向英国数百万投资者传达先锋的精神和个性。他们应该得到公平的交易，先锋为他们提供真正的价值。“首席执行官伊恩 · 亨德森 (Ian Henderson) 说，AML Group “从“ 人造声音 ”的层次创建的独特配乐到“ 直接拍摄 ”方法的亲密感和直接性，这是一场讲述先锋故事并向英国投资者展示他们是谁以及他们做什么的活动。” 全国电视宣传活动将得到印刷、数字和户外海报宣传活动的支持。媒体被7stars收购，电影由克里斯 · 加菲 (Chris Gaffey) 通过AML集团执导。
V for value
案例简介：The campaign was created by London-based agency AML Group. It kicks off with a 30” TV spot that brings to life Vanguard’s unique low-cost, uncomplicated investment offer and features people from all walks of like making the ‘Vanguard V for value’ sign. “Vanguard stands for value to investors and that is what we are hoping to communicate with this campaign” says Laura Curtis, Head of European Marketing for Vanguard. “As a people-first, mission-led business we want to highlight that Vanguard takes a stand for investors and we’re on their side.” Vanguard is one of the world’s largest investment management companies. It was founded in 1975 on the principle that its investment funds should be managed solely in the interests of its clients. As of 31 December, 2019, Vanguard managed $6.2 trillion in global assets offering over 400 funds to its more than 30 million investors worldwide. Which? the consumer champion, named Vanguard’s Personal Investor platform as a top-rated investment platform for customer satisfaction and value for money in the UK. The platform has attracted over 90,000 customers since launching in May 2017. “We wanted to communicate the ethos and personality of Vanguard to the millions of investors in the UK. They deserve a fair deal and Vanguard provides them with real value" Says Ian Henderson, CEO, AML Group “From the distinctive soundtrack created from layers of ‘human-made sounds’ to the intimacy and directness of the ‘straight-to-camera’ approach this is a campaign that tells the Vanguard story and shows the UK investor who they are and what they do.” The national TV campaign will be supported by a print, digital and outdoor poster campaign. Media is being bought by The7Stars and the film was directed by Chris Gaffey through AML Group.
V代表价值
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V for value
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