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案例简介：写一个关于电影中发生的事情的简短总结 通过街头文化镜头捕捉到的自由颂。这场运动是 “街头国王和王后” 生活中的一天 -- 各种高度个性化的违规者 -- 并且被设置为一篇原创的口语诗歌,电子二重唱《火焰》在一首未发行的曲目上响起。 陪审团的文化/背景信息 G-Star F/W '18 竞选冠军是一系列迷人的个人: 从城市牛仔到嘻哈芭蕾舞演员，女性越野车手到城市登山者。他们都超越既定规则，打破界限，庆祝按照自己的方式行事的自由。 有史以来第一次，全球为 G-Star 发起的运动是用真实的人来拍摄的，而不是模特或名人。年轻的演员是通过在美国广泛的街头演员，以及在 YouTube 和 Instagram 上的搜索找到的。 告诉陪审团音乐曲目的选择。 G-Star RAW 想要一个关于个性，不一致和自由的信息。我们创造了高耸的电影史诗般的声音和文字力量。 音乐、声音和文字是这场运动的支柱。他们抓住了原始自由精神的真正灵魂。 音乐是 Faces 的编辑版本，是来自 Blaze，Dancehall 的新专辑的乐器曲目，该专辑在我们的活动推出一周后发行。 我们编写并添加了一篇原创的口语诗歌，以传递正确的声音，灵魂和信息。
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案例简介：Write a short summary of what happens in the film An ode to freedom, captured through the lens of street culture. The campaign is a day in the life of the ‘kings and queens of the street’ – a variety of highly individual rule-breakers – and is set to an original piece of spoken-word poetry, rapped over an unreleased track by electronic duo, The Blaze. Cultural/Context information for the jury The G-Star F/W ’18 campaign champions a range of fascinating individuals: from urban cowboys to hip-hop ballerinas, female dirt bikers to urban climbers. They all move beyond established rules, push boundaries and celebrate the freedom of doing it their way. For the first time ever, a global campaign for G-Star has been shot using real people, as opposed to models or celebrities. The young cast was found by way of extensive street casting in the US, and through searches on YouTube and Instagram. Tell the jury about the choice of music track. G-Star RAW wanted a message about individuality, non-conformity and freedom. We created a towering, cinematic, epic surge of sound and word power. The music, sound and words are the backbone of the campaign. They capture the true soul of the raw, free spirit. The music is an edited version of Faces, an instrumental track off the new album from The Blaze, Dancehall, which was released one week after our campaign launch. We wrote and added an original piece of spoken-word poetry to deliver the right sound, soul and message.
Uniform of the Free
案例简介：写一个关于电影中发生的事情的简短总结 通过街头文化镜头捕捉到的自由颂。这场运动是 “街头国王和王后” 生活中的一天 -- 各种高度个性化的违规者 -- 并且被设置为一篇原创的口语诗歌,电子二重唱《火焰》在一首未发行的曲目上响起。 陪审团的文化/背景信息 G-Star F/W '18 竞选冠军是一系列迷人的个人: 从城市牛仔到嘻哈芭蕾舞演员，女性越野车手到城市登山者。他们都超越既定规则，打破界限，庆祝按照自己的方式行事的自由。 有史以来第一次，全球为 G-Star 发起的运动是用真实的人来拍摄的，而不是模特或名人。年轻的演员是通过在美国广泛的街头演员，以及在 YouTube 和 Instagram 上的搜索找到的。 告诉陪审团音乐曲目的选择。 G-Star RAW 想要一个关于个性，不一致和自由的信息。我们创造了高耸的电影史诗般的声音和文字力量。 音乐、声音和文字是这场运动的支柱。他们抓住了原始自由精神的真正灵魂。 音乐是 Faces 的编辑版本，是来自 Blaze，Dancehall 的新专辑的乐器曲目，该专辑在我们的活动推出一周后发行。 我们编写并添加了一篇原创的口语诗歌，以传递正确的声音，灵魂和信息。
Uniform of the Free
案例简介：Write a short summary of what happens in the film An ode to freedom, captured through the lens of street culture. The campaign is a day in the life of the ‘kings and queens of the street’ – a variety of highly individual rule-breakers – and is set to an original piece of spoken-word poetry, rapped over an unreleased track by electronic duo, The Blaze. Cultural/Context information for the jury The G-Star F/W ’18 campaign champions a range of fascinating individuals: from urban cowboys to hip-hop ballerinas, female dirt bikers to urban climbers. They all move beyond established rules, push boundaries and celebrate the freedom of doing it their way. For the first time ever, a global campaign for G-Star has been shot using real people, as opposed to models or celebrities. The young cast was found by way of extensive street casting in the US, and through searches on YouTube and Instagram. Tell the jury about the choice of music track. G-Star RAW wanted a message about individuality, non-conformity and freedom. We created a towering, cinematic, epic surge of sound and word power. The music, sound and words are the backbone of the campaign. They capture the true soul of the raw, free spirit. The music is an edited version of Faces, an instrumental track off the new album from The Blaze, Dancehall, which was released one week after our campaign launch. We wrote and added an original piece of spoken-word poetry to deliver the right sound, soul and message.
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Uniform of the Free
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