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案例简介:Joint,blunt,spliff,doobie,我们都有不同的词来描述我们偶尔分享的那件事,我们抽烟是为了 “放松”,是为了 “咯咯地笑”,是为了 “high”。但可悲的是,在路上,它很可能会让我们哭泣。 在大麻的影响下开车造成致命事故的风险加倍,22% 的道路死亡与毒品有关。原因: 反应时间较慢,视力和听力受损,幻觉和自动反射丧失。 这说明了一切。 吸烟后开车意味着用生命赌博。这也意味着冒着摧毁家人和朋友生活的风险。这部电影讲述了一个年轻人的故事,一个车祸的受害者,他认为吸食大麻后开车并不危险… 这是由法国道路安全局和它的机构 la 在布鲁诺 · 阿维兰 (Quad) 执导的这部新电影中选择的故事。在这里,吸烟后开车的人面临着他决定的可怕后果。像许多吸烟者一样,他认为他知道自己在做什么,他在控制自己。他意识到自己的错误太晚了,到那时损害已经造成了。
案例简介:Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends.The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done.
这是一个错误 | The Mistake
案例简介:Joint,blunt,spliff,doobie,我们都有不同的词来描述我们偶尔分享的那件事,我们抽烟是为了 “放松”,是为了 “咯咯地笑”,是为了 “high”。但可悲的是,在路上,它很可能会让我们哭泣。 在大麻的影响下开车造成致命事故的风险加倍,22% 的道路死亡与毒品有关。原因: 反应时间较慢,视力和听力受损,幻觉和自动反射丧失。 这说明了一切。 吸烟后开车意味着用生命赌博。这也意味着冒着摧毁家人和朋友生活的风险。这部电影讲述了一个年轻人的故事,一个车祸的受害者,他认为吸食大麻后开车并不危险… 这是由法国道路安全局和它的机构 la 在布鲁诺 · 阿维兰 (Quad) 执导的这部新电影中选择的故事。在这里,吸烟后开车的人面临着他决定的可怕后果。像许多吸烟者一样,他认为他知道自己在做什么,他在控制自己。他意识到自己的错误太晚了,到那时损害已经造成了。
这是一个错误 | The Mistake
案例简介:Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends.The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done.
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这是一个错误 | The Mistake
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基本信息
- 广告品牌: Road Safety
- 发布日期: 2018-03-01
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 法语
- 媒介平台: 网络
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