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头盔一直是个好主意
案例简介：丹麦人喜欢他们的自行车，丹麦首都哥本哈根是世界上最适合骑自行车的城市。一个问题是，头盔从未像骑自行车一样流行。为了解决这个问题，丹麦道路安全委员会发起了一项运动，通过招募一个骄傲地戴着头盔的团体-维京人，对那些太虚荣而无法戴头盔的人进行轻柔的嘲笑。丹麦 & Co为丹麦道路安全委员会制作的电影广告，类别为: 公共利益，非政府组织。
头盔一直是个好主意
案例简介：The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. Film advertisement created by &Co, Denmark for Danish Road Safety Council, within the category: Public Interest, NGO.
Helmet has always been a good idea
案例简介：丹麦人喜欢他们的自行车，丹麦首都哥本哈根是世界上最适合骑自行车的城市。一个问题是，头盔从未像骑自行车一样流行。为了解决这个问题，丹麦道路安全委员会发起了一项运动，通过招募一个骄傲地戴着头盔的团体-维京人，对那些太虚荣而无法戴头盔的人进行轻柔的嘲笑。丹麦 & Co为丹麦道路安全委员会制作的电影广告，类别为: 公共利益，非政府组织。
Helmet has always been a good idea
案例简介：The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. Film advertisement created by &Co, Denmark for Danish Road Safety Council, within the category: Public Interest, NGO.
头盔一直是个好主意
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Helmet has always been a good idea
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