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世界非洲日
案例简介：世界非洲日和奥美首次联合发起运动，提高人们对头发偏见的认识。 奥美、 Wavmaker 和世界非洲日先锋发起了一场新的意识运动 “改变事实，而不是泡沫”。 专注于解决社会如何看待女性的非洲头发，并强调在其自然荣耀中庆祝它的重要性。挑战现状，让这一代人和那些选择以任何方式、形状或形式佩戴头发的人。 伦敦摄影师德里克 · 卡肯博拍摄了引人注目的图像，他此前曾与英国摄影师兼导演兰金合作, 现在与总部位于伦敦的制作工作室合作，以曝光世界非洲日。 所以，随心所欲地做头发，拥抱全球变革日，教育和庆祝非洲头发、文化和身份。
世界非洲日
案例简介：World Afro Day and Ogilvy have come together for first-ever campaign to raise awareness around hair bias. Ogilvy, Wavmaker and World Afro Day pioneer a new awareness campaign ‘Change the Facts, Not the Fro’. Focusing on tackling how society perceives women’s Afro hair and highlighting the importance of celebrating it in its natural glory. Challenging the status quo enabling this generation and the ones to come to have a choice to wear their hair in whatever way, shape or form. With striking imagery taken by London based photographer Derrick Kakembo, who has previously worked with the British photograher and director Rankin, and now colloborated with is London based production studio The Graft to bring to light to World Afro Day. So wear your hair however you want and embrace the global day of change, education and celebration of Afro hair, culture and identity.
World Afro Day
案例简介：世界非洲日和奥美首次联合发起运动，提高人们对头发偏见的认识。 奥美、 Wavmaker 和世界非洲日先锋发起了一场新的意识运动 “改变事实，而不是泡沫”。 专注于解决社会如何看待女性的非洲头发，并强调在其自然荣耀中庆祝它的重要性。挑战现状，让这一代人和那些选择以任何方式、形状或形式佩戴头发的人。 伦敦摄影师德里克 · 卡肯博拍摄了引人注目的图像，他此前曾与英国摄影师兼导演兰金合作, 现在与总部位于伦敦的制作工作室合作，以曝光世界非洲日。 所以，随心所欲地做头发，拥抱全球变革日，教育和庆祝非洲头发、文化和身份。
World Afro Day
案例简介：World Afro Day and Ogilvy have come together for first-ever campaign to raise awareness around hair bias. Ogilvy, Wavmaker and World Afro Day pioneer a new awareness campaign ‘Change the Facts, Not the Fro’. Focusing on tackling how society perceives women’s Afro hair and highlighting the importance of celebrating it in its natural glory. Challenging the status quo enabling this generation and the ones to come to have a choice to wear their hair in whatever way, shape or form. With striking imagery taken by London based photographer Derrick Kakembo, who has previously worked with the British photograher and director Rankin, and now colloborated with is London based production studio The Graft to bring to light to World Afro Day. So wear your hair however you want and embrace the global day of change, education and celebration of Afro hair, culture and identity.
世界非洲日
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World Afro Day
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基本信息
- 广告战役： #World Afro Day-平面-8014#
- 广告品牌： World Afro Day
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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