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减慢 GPS
案例简介:为了提醒司机在最重要的地方减速,如果保险公司开发了一个带有相当幼稚功能的 sat nav 应用程序: 当在更有可能是孩子的地方开车时,常规导航声音会自动切换到孩子的声音。
减慢 GPS
案例简介:To remind drivers to slow down where it matters the most, If Insurance has developed a sat nav app that comes with a pretty childish feature: when driving in areas where it's more likely to be children around, the regular navigation voice automatically switches to a child’s voice.
Slow Down GPS
案例简介:为了提醒司机在最重要的地方减速,如果保险公司开发了一个带有相当幼稚功能的 sat nav 应用程序: 当在更有可能是孩子的地方开车时,常规导航声音会自动切换到孩子的声音。
Slow Down GPS
案例简介:To remind drivers to slow down where it matters the most, If Insurance has developed a sat nav app that comes with a pretty childish feature: when driving in areas where it's more likely to be children around, the regular navigation voice automatically switches to a child’s voice.
减慢 GPS
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Slow Down GPS
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基本信息
- 广告战役: #Slow Down GPS#
- 广告品牌: If Insurance
- 发布日期: 2015-07-01
- 行业领域: 保险 , 商务服务 , 金融/证券
- 媒体类别: 短视频 , APP
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2016 Gold Lion
- Design and Art Direction 2016 Graphite Pencil
- The One Show 2016 Silver Pencil
- The European Advertising Festival 2015 Gold Winner
- The European Advertising Festival 2015 Bronze Winner
- The European Advertising Festival 2015 Silver Winner
- AME Awards 2016 Second Prize Award
- The One Show 2016 Bronze Pencil
- Clio Awards 2016 Silver
- LIA华文创意奖 2016 Silver
- The Cresta Awards 2016 Grand Prix
- Clio Awards 2016 Bronze
- Cannes Lions 2016 Bronze Lion
- AME Awards 2016 Third Prize Award
- Cannes Lions 2016 Bronze Lion
- Clio Awards 2016 Shortlist
- Cannes Lions 2016 Bronze Lion
- LIA华文创意奖 2016 Gold
- Clio Awards 2016 Gold
- AME Awards 2016 Finalist Award
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