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孩子们对世界的看法不同
案例简介：狗废物收集意识运动。由于忽略了问题的严重性，许多狗主人继续让动物在公共场所排便，而随后没有收集废物。一个影响整个社区的问题。 我们面临的挑战是以视觉上强大而有影响力的方式展示问题: 当我们的孩子遇到狗粪时。探索孩子们对世界的看法以及体验新事物 (尤其是小孩子) 的方式总是把手伸进嘴里，我们已经证明了不当行为是多么危险。儿童会被动物留下的寄生虫、细菌和病毒感染。通过这种方式，我们加强了我们的主要目标，即这种不当行为是公共卫生问题。
孩子们对世界的看法不同
案例简介：Awareness campaign for dog waste collection. Oblivious to the seriousness of the problem, many dog owners continue to let animals defecate in public space, without subsequently collecting the waste. A problem affecting the whole community. Our challenge was to show, in a visually strong and impactful way, the problem magnified: when our children encounter dog waste. Exploring the children’s view of the world and the way the experience new things (especially small children) always putting their hands into their mouths, we have shown how dangerous the misconduct can be. Children can be infected by parasites, bacteria and viruses left by animals. In this way, we reinforce our main goal, that this misconduct is a public health issue.
Children see the world differently
案例简介：狗废物收集意识运动。由于忽略了问题的严重性，许多狗主人继续让动物在公共场所排便，而随后没有收集废物。一个影响整个社区的问题。 我们面临的挑战是以视觉上强大而有影响力的方式展示问题: 当我们的孩子遇到狗粪时。探索孩子们对世界的看法以及体验新事物 (尤其是小孩子) 的方式总是把手伸进嘴里，我们已经证明了不当行为是多么危险。儿童会被动物留下的寄生虫、细菌和病毒感染。通过这种方式，我们加强了我们的主要目标，即这种不当行为是公共卫生问题。
Children see the world differently
案例简介：Awareness campaign for dog waste collection. Oblivious to the seriousness of the problem, many dog owners continue to let animals defecate in public space, without subsequently collecting the waste. A problem affecting the whole community. Our challenge was to show, in a visually strong and impactful way, the problem magnified: when our children encounter dog waste. Exploring the children’s view of the world and the way the experience new things (especially small children) always putting their hands into their mouths, we have shown how dangerous the misconduct can be. Children can be infected by parasites, bacteria and viruses left by animals. In this way, we reinforce our main goal, that this misconduct is a public health issue.
孩子们对世界的看法不同
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Children see the world differently
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基本信息
- 广告战役： #CM OEIRAS-平面-2bd3#
- 广告品牌： CM OEIRAS
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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