For this project, Mercedes-Benz has teamed up with Radio Nova, Universal Music France and team x (Omnicom), its communications agency, to bring to life its brand-new campaign: THE ICONIC PLAYLIST. With 16,415 songs, Mercedes-Benz is the most mentioned car brand in music history. Indeed, the star brand has fascinated artists around the world for generations. From RnB to funk to pop rock, Mercedes-Benz has lived through the ages without losing its power, inspiring musicians such as Janis Joplin, Dire Straits, Eagles, The Scorpions, Prince, Eminem, Beyoncé, and many others. Through their creations, these artists forge strong links between the star brand and music. ON NOVEMBER 7TH ON RADIO NOVA, LISTEN TO THE STORIES BEHIND THE SONGS. From 7 a.m. to midnight, during an exceptional day on Radio Nova, listeners will have the pleasure of discovering a brand-new on-air program, composed exclusively of songs referring to the star brand. Chronicles will retrace the history of each piece of music, as well as the deep connection between the artists and Mercedes-Benz. The day will culminate in a special program with rapper Prince Waly. Radio Nova is not just a radio, it’s a pioneering cultural and musical institution in France. A musical reference and curator, known for introducing and popularizing Hip-hop and other innovative musical genres in French culture. Moreover, Mercedes-Benz has teamed up with Universal Music France to produce a 2,000-copy limited-edition double vinyl – featuring 4 sleeve designs designed by team x, representing 4 musical styles – showcasing tracks from artists including Kendrick Lamar, Ella Fitzgerald or Billie Eilish. An exclusive showcase, with the participation of numerous artists, is also planned for the evening of November 28 at the label. The campaign, imagined and orchestrated by team x, also includes OOH posters in the metro, on Mercedes-Benz and Radio Nova social networks, and in dealerships, where customers will be able to enjoy a selection of tracks from "The Iconic Playlist" at the wheel of... Mercedes-Benz cars.