Make Lamb, Not Walls1月，澳大利亚肉类与畜牧业协会(MLA) 透过Australian Lamb官方账号发布夏季广告《Make Lamb, Not Walls》。呼吁大家在美味的羊肉和笑声中团结起来。心在一起，食物也会变得更加美味。故事片将大家带到了2031年，新冠疫情的阴影仍笼罩着澳大利亚，各州之间建立起高高的围墙保持距离。这天，一位老人走在路上，突然被一阵香味吸引，他寻着气味来到了隔离墙边。墙洞里探出一只手，爷爷再也按耐不住，忍不住咬下一口送来的羊排，味道太棒了！终于，大批居民都抵抗不了羊排的诱惑，带上各自的工具冲向隔离墙，誓要推倒墙体，得到美味。墙推倒了，两边的居民得以团聚，大家在一起享受美味的食物。人们在墙体废墟上搭起了烧烤架，分享羊肉。小女孩说：“We did it，the United States of Australia."(我们做到了，这是澳大利亚合众国）而爷爷却笑着回答：“Yeah, it's just Australia“（是啊，这只是澳大利亚本来的样子）。结尾，制作团队还不忘调侃了在山火期间，玩忽职守的澳洲领导人。他身着度假花衬衫，一脸懵：“我错过了什么？”CreditsClient – Meat & Livestock AustraliaGeneral Manager – Marketing and Insights: Nathan LowDomestic Market Manager: Graeme YardyBrand Manager: Anna SharpAssistant Brand Manager: Krystina BattCreative Agency – The Monkeys, part of Accenture InteractiveGroup CEO and Co-Founder: Mark GreenManaging Director: Matt MichaelGroup Chief Creative Officer and Co-Founder: Scott NowellExecutive Creative Director: Vince LaganaCreative Director: Scott DettrickCreative team: Harry Boothman & Joash ThamArt Director OOH: Jonathan RandsBusiness Strategy Director: Kit LansdellGroup Content Director: Ciaran Miller-StubbsContent Director: Fizzy KeebleSenior Content Manager: Ruth PeckSenior Producers: Christina Wilmot & Penny BrownProducer OOH: Will HaslingdenDesign Lead: James HallidaySenior Designer: Laura IvesProduction Company - AirbagDirector: Ariel MartinExecutive Producer: Alex TizzardProducer: Megan AyersDOP: Lachlan MilneEdit House: ARC EditEditor: David Whittaker & Lucas BaynesVFX: AirbagGrade: Fergus RotherhamConform: White ChocolateMusic & Sound by Song ZuComposer: Haydn WalkerSound Designer: Simon KaneProducer: Katrina AquiliaMedia agency - UMGeorgina Parchert – Connections StrategistJonny Day – Connections Design DirectorHayley Pyper – Client DirectorJenny Lam – Senior Partnerships ManagerJoshua Coles – Partnerships ExecutivePR Agency – one green bean