Payphone Bank|短视频|广告营销案例【ADGuider广告指南】

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付费电话银行

案例简介：相关性 Payphone Bank 为 800万无银行账户的哥伦比亚人提供了通过全国现有的 13,000 Une 付费电话创建小额储蓄账户的可能性。这意味着他们现在可以购买公共交通票，支付账单，或者每月分期购买基本的家用电器，这些都可以通过付费电话自己支付。这也为提供这些产品的公司提供了一种更容易、更直接的方式，以达到这个低端目标并促使他们购买。结果除了打电话，付费电话现在平均每月被用于其他活动 6,000 次，比如支付电费、进行数据充值和购买公共交通票, 从根本上改变了人们参与品牌和感知付费手机的方式。概要 Tigo-Une 通过 13,000 付费电话向低收入人口提供负担得起的通信。然而，付费电话在数字时代正在失去相关性。因此，他们 2017 的目标是通过新的服务让他们再次变得相关，新的服务将保持低端目标的参与，最终目标是将多达 800万无银行账户的哥伦比亚人融入金融体系。战略目前，哥伦比亚有 13,000 部付费电话。它们都连接到一个基于星号的中央数据库，可以实时监控以跟踪它们的活动。这些数据被收集和解释，以了解哪些服务通过用户的消费行为更相关，并包含在付费电话银行操作系统中, 它可以在所有付费电话中使用，并且可以通过语音响应系统访问。执行将哥伦比亚各地 13,000 部过时的付费电话连接到一个基于星号的中央语音响应系统，使它们成为事实上的数字银行终端, 使低收入公民能够使用他们的硬币获得以前无法获得的服务和商品。现在他们不仅可以打电话，还可以为手机进行数据充值，购买公共交通票。付费电话银行操作系统使哥伦比亚任何一个主要城市的任何人都可以开设自己的个人储蓄账户，获得小额贷款来购买基本的家庭用品和电器。活动描述由于收入低，8,000,000 哥伦比亚人不能加入银行系统。这意味着他们不能保存或购买某些必需品。所以我们创建了付费电话银行，一个可以把 Tigo-Une 付费电话变成微型储蓄设备的操作系统，就像数字时代的 piggybank 一样, 数百万人可以将硬币存入储蓄账户，从而储蓄或获得小额贷款，从而购买基本产品和服务。

付费电话银行

案例简介：Relevancy Payphone Bank gives 8 million unbanked Colombians the possibility of creating a micro-savings account through the existing 13,000 Une pay phones across the country. This means they can now purchase public transportation tickets, pay bills, or buy basic household and appliances in monthly installments that can be paid through the pay phones themselves. It also opens a much easier and straightforward way for companies offering these products to reach this low-end target and drive them to buy. Outcome Payphones are now being used an average 6,000 times a month for other activities aside from calling, like paying for electricity, making data recharges and buying public transport tickets, radically changing the way in which people engage with the brand and perceive pay phones. Synopsis Tigo-Une provides affordable communications through 13,000 pay phones to the low-income population. Pay phones, however, are losing relevance in the digital age. So their goal for 2017 is to make them relevant again through new services that will keep the low end target engaged with the ultimate goal of integrating up to 8 million unbanked Colombians into the financial system. Strategy Currently there are 13,000 pay phones across Colombia. All of them are connected to a central Asterisk-based database that can be monitored in real time to track their activity. This data is gathered and interpreted to understand which services are more relevant to the users through their spending behavior and included in the Payphone Bank OS, which is available in all pay phones and accessible through a Voice Response System. Execution Connecting 13,000 outdated pay phones across Colombia to a central Asterisk-based Voice Response System has turned them into de facto digital banking terminals, enabling low-income citizens to use their coins to access services and goods previously out of their reach. Now not only can they place calls, but also make data recharges for their mobile phones and buy public transport tickets. The Payphone Bank OS enables anyone in any of the main cities in Colombia to open their own personal savings accounts, accessing micro-loans to purchase essential household items and appliances. CampaignDescription Due to their low income, 8,000,000 Colombians can't join the banking system. This means they cannot save or purchase certain essential goods. So we have created Payphone Bank, an OS that can turn Tigo-Une Payphones into micro-saving devices which work like digital-era piggybanks, where millions of people can deposit their coins into their savings account and thus save or access micro-loans that allow them to purchase basic products and services.